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Cloutflow OS
by Cloutflow OS
What Cloutflow OS is
Cloutflow OS is a paid web platform for influencer marketing, made by Cloutflow OS in Gurugram, India, and founded in 2021. Its stated workflow spans creator discovery, competitive intelligence, pricing, campaign planning, launch, quality control, measurement, and planning future campaigns. CloutIQ maps a brand’s influencer footprint, creator mix, category spend, and posting cadence against benchmarks. Pricing Intelligence offers rate benchmarking, CPV-based logic, historical cost data, negotiation intelligence, budget optimization, and category comparisons. Ask Commercial collects creator rate cards through WhatsApp using Wati.io and produces a recommended price. AI Controls let teams set authenticity and brief-compliance thresholds and review content before publication. Live dashboards include CPV, ROAS, share of voice, reach versus plan, and top creators. The Loop uses campaign learnings to suggest creators, formats, and spending patterns for later campaigns. The platform also includes creator payments, campaign management, performance analytics, and creator discovery. Pricing is available on request.
Who it suits
Cloutflow OS suits enterprise brands, including FMCG, beauty, and consumer businesses, managing creator programs. It is relevant to teams needing discovery, pricing, campaign controls, analytics, and payments in one web service.
What it does well
- Combines creator discovery and campaign management
- Provides rate benchmarking and budget tools
- Collects rate cards through WhatsApp
- Offers pre-publication brand-safety controls
- Dashboards show CPV, ROAS, and reach
What to know first
- Pricing is available only on request
- Personal data may be hosted worldwide
- Data may remain stored up to six years
- Absolute security is not guaranteed
Verdict
Cloutflow OS covers the operational stages of enterprise influencer marketing, from creator selection through measurement and future planning. Prospective customers must request pricing and consider the stated data-retention and worldwide-hosting terms.
Facts from Cloutflow OS's own pages
- Analytics
- Live dashboards report CPV, ROAS, share of voice, reach versus plan, and top-performing creators. · cloutflow.com, 13 Oct 2026
- Audience
- Cloutflow says it helps enterprise brands build influence-led growth systems across strategy, creator intelligence, content, execution, reporting, and scale. · cloutflow.com, 13 Oct 2026
- Campaign learning
- Cloutflow says campaign learnings feed into IM DNA to recommend creators, formats, and spend patterns for future campaigns. · cloutflow.com, 13 Oct 2026
- Campaign management
- Campaign OS supports live CPV projections and moves creators through briefed, content submitted, approved, and live stages on one kanban board. · cloutflow.com, 13 Oct 2026
- Competitive intelligence
- CloutIQ maps a brand's influencer-marketing footprint, creator mix, category spend, and posting cadence against benchmarks. · cloutflow.com, 13 Oct 2026
- Content and brand safety
- AI Controls let teams set authenticity thresholds and brief-compliance rules and use AI-assisted review before content goes live. · cloutflow.com, 12 Oct 2026
- Creator and content features
- The maker describes scripts, formats, hooks, creator-led storytelling, creator-fit checks, authenticity checks, performance benchmarks, and brand-safety guardrails. · cloutflow.com, 13 Oct 2026
- Creator discovery
- Atlas Discovery searches by category, geography, creator tier, and engagement floor, and surfaces audience-fit scores. · cloutflow.com, 13 Oct 2026
- Creator payments
- Yes · cloutflow.com, 22 Sept 2026
- Integrations
- The product page names WhatsApp through Wati.io for collecting creator rate cards. · cloutflow.com, 13 Oct 2026
- Performance analytics
- Yes · cloutflow.com, 22 Sept 2026
- Pricing availability
- The product page directs visitors to book a demo, and the contact form asks about monthly influencer-marketing budget; neither page states a product price. · cloutflow.com, 12 Oct 2026
- Pricing intelligence
- Pricing Intelligence offers rate benchmarking, CPV-based pricing logic, historical cost data, negotiation intelligence, budget optimization, and category comparisons. · cloutflow.com, 12 Oct 2026
- Pricing tools
- Pricing Desk and Ask Commercial collect and compare creator rates; Ask Commercial brings in rate cards through WhatsApp using Wati.io and produces a recommended price. · cloutflow.com, 13 Oct 2026
- Privacy and security
- Cloutflow's privacy policy says it uses SSL for sensitive information and describes physical, electronic, and managerial safeguards, while stating that absolute security cannot be guaranteed. · cloutflow.com, 13 Oct 2026
- Privacy limits
- The privacy policy says personal data may be transferred and hosted worldwide and that conversation and personal data may be stored for up to six years unless the account is deleted, after which disposal may take up to 60 days. · cloutflow.com, 13 Oct 2026
- Purpose
- Cloutflow OS is an operating system for influencer marketing, covering creator discovery, competitive intelligence, pricing, planning, campaign launch, quality checks, measurement, and follow-on campaigns. · cloutflow.com, 13 Oct 2026
- Quality controls
- AI Controls let teams set authenticity thresholds and brief-compliance rules and review content before it goes live. · cloutflow.com, 13 Oct 2026
- Scale
- Cloutflow says its enterprise customers run always-on programmes and burst campaigns across hundreds of creators per brand per month. · cloutflow.com, 13 Oct 2026
- Support
- The Help Center offers answers and routes for campaign progress, product questions, creator support, and brand, creator, and agency FAQs. · cloutflow.com, 13 Oct 2026
- WhatsApp integration
- Ask Commercial collects creator rate cards through WhatsApp using Wati.io and produces a recommended price. · cloutflow.com, 12 Oct 2026
Where Cloutflow OS stands on Freedom251
- Influencer Marketing Platforms#179 of 188