CleanSmart

What CleanSmart is

CleanSmart is a web-based, no-code tool for cleaning CRM data in a single workflow. It targets marketing, sales, and revenue operations teams at small and mid-sized companies. Its four passes detect duplicate records, standardize values, fill missing fields, and flag anomalies. Proposed changes receive confidence scores and can be reviewed, approved, rejected, or overridden before they are committed. A 0–100 Clarity Score summarizes completeness, consistency, uniqueness, and validity. CSV files require no template: CleanSmart detects field types and suggests column mappings. Starter supports CSV upload and export; Pro and Business add native connectors for Salesforce, HubSpot, Shopify, Mailchimp, and Klaviyo. Starter costs $59 a month and covers up to 50,000 rows per month for one team member, with seven-day data retention. Pro is $179 a month and Business is $399 a month, with higher row allowances and additional team capacity. CleanSmart says uploaded data is not used to train its models or shared with third parties. It describes per-customer storage and processing isolation, encryption at rest and in transit, and permanent deletion with a signed receipt. The company is working toward SOC 2 Type II certification.

Who it suits

CleanSmart suits marketing, sales, and revenue operations staff at small and mid-sized companies who need to clean CRM data. Teams that need native Salesforce, HubSpot, Shopify, Mailchimp, or Klaviyo connections need Pro or Business; Starter is limited to CSV upload and export.

Limits

Starter costs $59 a month and allows up to 50,000 rows per month and one team member, with CSV upload and export and seven-day data retention. Pro allows 500,000 rows per month and three team members; Business allows 2,000,000 rows per month and ten team members.

Getting started

1. Open the CleanSmart website.
2. Choose a plan: Starter, Pro, or Business.
3. Upload a CSV file without preparing a template, or connect a supported native service on Pro or Business.
4. Review the suggested mappings and confidence-scored changes.
5. Approve, reject, or override proposed changes before they commit.

Verdict

Choose CleanSmart if your team wants a no-code CRM cleaning workflow with reviewable changes and a quality score. Starter is the entry point for CSV-only work; teams needing native connectors, more rows, or additional seats must choose a higher-priced plan.