Claritas Podcast Attribution is a web service for marketers measuring podcast campaign performance. It links podcast ad exposure with online and offline conversions, including consumer packaged goods and credit or debit card purchases. Attribution reports identify the audiences, placements, shows, creatives, and media partners associated with conversions, while a proprietary control-group method estimates incremental lift against campaign KPIs. The AudienceAnywhere dashboard supports campaign management, near-real-time insights, and attribution and lift analysis. Reporting includes summaries, respondent-level data, and standard campaign metrics. Claritas says its Prefix URL has approval from major hosting platforms to help track baked-in podcast ads. It can measure podcast activity alongside display, in-app mobile, CTV/OTT, email, direct mail, post-click search and social, and other streaming audio. Claritas says its Identity Graph draws on more than 20,000 demographic and behavioral insights for each household. Pricing is available by request through sales. The company describes its attribution measures as directional and says it cannot guarantee personal information security.
Who it is for
The service suits marketers assessing podcast campaigns and seeking attribution, lift estimates, and audience insights. It may be useful when podcast measurement needs to be viewed alongside other listed media channels.
What is good
- Links podcast exposure to online and offline conversions
- Reports attribution by audiences, shows, creatives, and placements
- AudienceAnywhere provides near-real-time insights
- Measures podcast activity alongside other listed channels
What to know first
- Attribution measures are directional
- Pricing is not publicly listed
- Claritas cannot guarantee personal information security
Verdict
Claritas combines podcast attribution and lift reporting with campaign management and cross-channel measurement. Its directional results and unpublished pricing are important considerations for marketers evaluating the service.
Get started with Claritas Podcast Attribution
- Visit the Claritas Podcast Attribution and Audience Identification website.
- Contact the sales team at 866-764-8326 to discuss pricing.
- Use the web-based AudienceAnywhere dashboard to create and manage campaigns.
Questions about Claritas Podcast Attribution
How much does Claritas Podcast Attribution cost?
Pricing is available on request through the sales team.
What platforms does it support?
Claritas lists web as the platform.
What conversions can it measure?
It links podcast ad exposure to online and offline conversions, including CPG and credit and debit card purchases.
Can it measure podcast ads alongside other channels?
Yes. Listed channels include display, in-app mobile, CTV/OTT, email, direct mail, post-click search and social, and other streaming audio.
How does it estimate campaign lift?
A proprietary control group methodology estimates incremental lift against campaign KPIs.
How can prospective customers reach Claritas?
The product page directs prospective customers to the sales team at 866-764-8326.
Claritas Podcast Attribution plans and pricing
All plansCompared on podcast analytics software
- Audience demographics
- Yes
- Attribution tracking
- Yes
