Freedom251 › Inbound Call Tracking Software

CallRail

Name: CallRail
Price: 150 USD

Free trial AndroidAPIiPhoneMacWeb

What CallRail is

CallRail connects calls, texts, and forms with marketing campaigns and customer attribution. Its Call Tracking feature attributes calls and texts to campaigns and provides lead-journey insights. A JavaScript snippet can detect website phone numbers and replace them with tracking numbers based on a visitor’s tracked source. Plans include call recording and routing, with options adding form tracking, transcripts, keyword analysis, summaries, sentiment analysis, and conversion tagging. Voice Assist provides 24/7 lead intake and qualification and starts at $95/month; pricing details also list a $1 charge per call after 50 Voice Assist calls lasting over 15 seconds, alongside Lead Tracking starting at an additional $55. API access is included in all plans, with additional monthly charges for use above 1,500 API calls. The iOS and Android app provides call logs, recordings, transcripts, summaries, outbound calls through tracking numbers, and text messaging, but is available only to users in the United States and Canada. Listed integrations include Google Ads, Google Analytics 4, HubSpot, RingCentral, Salesforce, Slack, and ServiceTitan. Lead Tracking is $50 a month plus additional usage. CallRail was founded in 2011 and is headquartered in Atlanta, Georgia.

Who it suits

CallRail suits businesses that want to attribute calls, texts, and forms to campaigns and review lead journeys. The mobile app is available to users in the United States and Canada.

What it does well

Tracks calls, texts, and forms with campaign attribution.
API access is included in all plans.
Mobile apps include recordings, transcripts, and text messaging.
Lists integrations with Google Ads, HubSpot, and Salesforce.

What to know first

Lead Tracking includes 250 minutes and five numbers.
Additional minutes and numbers cost extra.
Mobile app availability is limited to the United States and Canada.
API use above 1,500 calls incurs additional monthly charges.

Limits

Lead Tracking includes five numbers and 250 minutes per month; additional minutes and numbers are billed in addition to the base fee. API usage above 1,500 calls per month also incurs additional monthly charges.

Plans

Plan	Billed and limits	Price
Lead Conversion	plus additional usage · 5 numbers · 250 minutes · 25 SMS · 10,000 analysis minutes · summaries/sentiment · trend reports · automatic conversion tagging · coaching/conversion tools	$150 a month
Lead Conversion Complete	plus additional usage · 5 numbers · 250 minutes · 25 SMS · 1,000 form submissions · 10,000 analysis minutes · form tracking · conversation intelligence	$195 a month
Lead Tracking	plus additional usage · 5 numbers · 250 minutes · 25 SMS · call/text tracking · recording/routing · transcription/analysis · automation rules	$50 a month
Lead Tracking Complete	plus additional usage · 5 numbers · 250 minutes · 25 SMS · 1,000 form submissions · form tracking · custom form builder · multi-touch CPL reporting	$95 a month
AI Voice Assistant	Starts at $95/month; all plans include Lead Tracking starting at an additional $55; additional $1/call after 50 Voice Assist calls over 15 seconds · 24/7 coverage · lead intake and qualification	$95 a month
Voice Assist	starts at; Lead Tracking required; $1 per call after 50 calls over 15 seconds · 24/7 AI voice coverage · lead intake · prioritization · expert-team setup support	$95 a month

As callrail.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

Open the CallRail website.
Start the 14-day trial.
Choose a plan based on whether you need call tracking, form attribution, or conversation analysis.
Add the JavaScript snippet to use website number replacement.
Use the iOS or Android app if you are in the United States or Canada.

Verdict

CallRail combines campaign attribution with call and form tracking, and higher plans add conversation analysis. Base plans have usage limits, and additional usage can add charges.

Questions

Does CallRail offer a free plan?

No. Its pricing model is paid.

Is there a free trial?

Yes, the listed trial lasts 14 days.

Which platforms are supported?

The listed platforms are Android, iOS, web, and API. The mobile app is available to users in the United States and Canada.

What does Lead Tracking cost?

Lead Tracking is $50 a month plus additional usage. It includes five numbers and 250 minutes.

Which integrations are listed?

CallRail lists Google Ads, Google Analytics 4, HubSpot, RingCentral, Salesforce, Slack, and ServiceTitan.

Does every plan include API access?

Yes. API access is included in all plans, with additional monthly charges for usage above 1,500 API calls.

Facts from CallRail's own pages

AI certification: CallRail says it is the first company in the lead intelligence industry to achieve ISO 42001 certification. · callrail.com, 3 Oct 2026
API: API access is included in all plans, with additional monthly charges for usage above 1,500 API calls. · callrail.com, 3 Oct 2026
API availability: API access is included in every plan; usage above 1,500 calls per month is billed in premium and platinum tiers. · callrail.com, 15 Oct 2026
API design: The public API is REST-based, exchanges JSON, uses token authentication and documents GET, POST, PUT and DELETE endpoints. · apidocs.callrail.com, 15 Oct 2026
API limits: API keys inherit the creating user's permissions, and account administrators can disable API access or restrict it to admins. · apidocs.callrail.com, 15 Oct 2026
Call attribution: Call Tracking attributes calls and texts to marketing campaigns and provides lead journey insights. · callrail.com, 3 Oct 2026
Call tracking: The service supplies tracking numbers, dynamic attribution, call recording, routing, transcription and analysis. · callrail.com, 15 Oct 2026
Company founding: CallRail says it was founded in Atlanta in 2011 by Andy Powell and Kevin Mann after building a call-tracking tool for Powell's directory business. · callrail.com, 15 Oct 2026
Company profile: LinkedIn lists CallRail as a privately held software-development company headquartered in Atlanta with 201–500 employees and a 2011 founding year. · linkedin.com, 15 Oct 2026
Conversation intelligence: Higher plans provide transcripts, keyword analysis, summaries, sentiment, trend reporting and automatic conversion tagging. · callrail.com, 15 Oct 2026
Data retention: The API documentation says communication records are automatically deleted after 25 months. · apidocs.callrail.com, 15 Oct 2026
Documentation: CallRail provides a public API reference with endpoint parameters, request examples, response schemas, pagination, filtering and webhook guidance. · apidocs.callrail.com, 15 Oct 2026
Dynamic number insertion: A JavaScript snippet can detect website phone numbers and swap them for tracking numbers based on the visitor’s tracked source. · callrail.com, 3 Oct 2026
Form tracking: Form Tracking Complete plans connect form submissions to marketing sources and include a custom form builder. · callrail.com, 15 Oct 2026
Founded: 2011 · callrail.com, 28 Sept 2026
Headquarters: Atlanta, Georgia, United States · callrail.com, 28 Sept 2026
HIPAA controls: CallRail says healthcare customers can sign a BAA and that protected call details are kept from non-compliant external systems. · callrail.com, 15 Oct 2026
Integrations: CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. · callrail.com, 15 Oct 2026
Intended customers: CallRail says its products grew from a focus on helping small and medium-sized businesses thrive. · callrail.com, 3 Oct 2026
Licence and hosting: CallRail is proprietary hosted SaaS; its public materials do not identify an open-source licence or a self-hosted deployment option. · callrail.com, 15 Oct 2026
Limit: mobile app: App reviews mention repeated logouts, login failures, unstable loading and duplicate or unreliable message sending. · apps.apple.com, 15 Oct 2026
Limit: pricing: Reviewers repeatedly report rising prices, expensive usage or add-ons, and higher costs when scaling accounts or call volume. · g2.com, 15 Oct 2026
Limit: support and billing: Some reviewers report slow or ineffective support, disputed charges, difficult cancellation and unexpected annual-billing or refund problems. · trustpilot.com, 15 Oct 2026
Limit: workflow and integrations: Reviews mention difficult workflow setup, limited reporting or filtering, and occasional friction with Google Analytics, Zapier and third-party integrations. · trustradius.com, 15 Oct 2026