AvidTrak

What AvidTrak is

AvidTrak is call-tracking software for connecting inbound calls with the marketing that generated them. Its dynamic number insertion assigns phone numbers to campaigns, web pages, and traffic sources, so teams can examine call origins down to keywords and landing pages. AI tools transcribe calls, flag selected keywords, and extract conversation outcomes. Calls can be routed through IVR, after-hours, sequential, simultaneous, or ZIP-code rules. Users can build custom dashboards and schedule reports on call activity and campaign performance.

AvidTrak connects with Salesforce, HubSpot, Zoho, Google Ads, Google Analytics 4, Google Marketing Platform, and Google Looker Studio. Its API supports number setup, routing and IVR configuration, call-event retrieval, webhooks, and CRM synchronization. API keys can have scoped permissions, with role-based access controls for recordings and transcripts. Monthly plans begin at $15.00 USD. A 14-day trial includes $20 in credit, requires no credit card, and lists allowances of five local numbers, 500 minutes, 500 recording minutes, and 50 CNAME lookups. A paid package is required once the trial ends or its credit runs out. AvidTrak serves small businesses and agencies, including organizations in home services, healthcare, legal services, automotive, and franchising.

Who it suits

AvidTrak suits small businesses and agencies that need to connect inbound calls with campaigns, keywords, or landing pages. It also fits teams that want call routing, conversation analysis, and campaign reporting alongside CRM and advertising integrations.

Limits

The trial lasts 14 days and includes $20 in credit, with listed allowances of five local numbers, 500 minutes, 500 recording minutes, and 50 CNAME lookups. Starter, the $15.00 USD monthly plan, includes five local numbers, 500 local minutes, 500 call-recording minutes, and 50 CNAME lookup calls; overage rates vary by plan.

Getting started

1. Visit the AvidTrak website.
2. Start the 14-day trial; it does not require a credit card.
3. Use the trial allowances of five local numbers, 500 minutes, 500 recording minutes, and 50 CNAME lookups.
4. Choose a paid package when the trial ends or its $20 credit is used.
5. Connect supported services or use the API for number provisioning, routing, events, webhooks, or CRM synchronization.

Verdict

Choose AvidTrak if call attribution, routing, and conversation analysis need to sit alongside campaign reporting and CRM integrations. Its Starter plan begins at $15 a month, while trial users receive $20 in credit for up to 14 days. Teams expecting usage above their plan allowances should account for plan-dependent overage rates.