Freedom251 › Digital Asset Management Software
Bynder
What Bynder is
Bynder is a paid digital asset management service for centralizing and handling images, videos, documents, and audio. Teams can use metadata, tagging, approval workflows, version history, guest sharing, and API access to organize and distribute assets. Bynder AI supports searches using images, text, or speech, and can enrich metadata and detect duplicates. Governance options include configurable taxonomies, role-based access controls, and support for multiple brands, markets, and teams. Organizations can tailor homepages and portal experiences for internal users and external partners. Bynder lists more than 160 pre-built integrations, custom connections, and Bynder MCP for workflows involving CMS, PIM, creative tools, and AI assistants. Its iOS and Android apps support searching, filtering, viewing, collecting, favoriting, and sharing; iOS also supports offline viewing. Pricing is on request, with no free plan.
Who it suits
Bynder suits organizations managing branded assets across teams, markets, or partners. Its mobile apps, governance controls, integrations, and collaboration tools fit teams needing centralized asset workflows.
What it does well
- Supports images, videos, documents, and audio
- AI search uses image, text, and speech
- Includes approval workflows and version history
- Offers more than 160 pre-built integrations
- Mobile apps support sharing and offline iOS viewing
What to know first
- Pricing is available only on request
- There is no free plan
- Subscription factors include users, storage, and support level
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Custom package | Customized by use case; pricing depends on users, storage, MarTech usage, included products, and support level | On request |
| Basic | AI and Automation · Brand Guidelines · Centralized Asset Storage · Asset Workflow · Content Workflow · Studio | On request |
As bynder.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Bynder combines asset management, AI discovery, governance, approvals, and sharing across web, mobile, and API access. Organizations must request a customized quote and assess the package against their users, storage, integrations, and support needs.
Facts from Bynder's own pages
- AI search
- AI search supports natural-language, image, similarity, text-in-image, speech-to-text and face-recognition discovery. · support.bynder.com, 15 Oct 2026
- Analytics
- Analytics reports on workflow bottlenecks, portal adoption and content performance. · getapp.com, 15 Oct 2026
- API access
- Yes · bynder.com, 21 Sept 2026
- Approval workflows
- Yes · bynder.com, 21 Sept 2026
- Supported asset types
- images,videos,documents,audio · bynder.com, 21 Sept 2026
- Asset workflow
- Asset Workflow supports briefing, proofing, review and approval of digital assets. · dev.bynder.com, 15 Oct 2026
- Browser requirements
- Supported browsers are current Chrome, Edge, Firefox and Safari; Chrome is recommended. · support.bynder.com, 15 Oct 2026
- Company facts
- LinkedIn lists Bynder as privately held, founded in 2013, headquartered in Amsterdam and employing 501–1,000 people. · linkedin.com, 15 Oct 2026
- Content workflow
- Content Workflow structures collaborative content production and includes generative-AI capabilities. · getapp.com, 15 Oct 2026
- Customization
- Users can create tailored homepages and portal experiences for internal teams and external partners. · bynder.com, 11 Oct 2026
- Custom portals
- Administrators can tailor homepages and portal experiences for different audiences, navigation paths and permissions. · bynder.com, 15 Oct 2026
- Developer documentation
- Bynder maintains API reference and changelog pages but says it is migrating to a new Developer Portal. · api.bynder.com, 15 Oct 2026
- Display and mobile limits
- The interface requires at least 1024-pixel screen width, and mobile web browsers are unsupported; Bynder directs smaller-screen users to its mobile app. · support.bynder.com, 15 Oct 2026
- Dynamic transformations
- Dynamic Asset Transformation automatically creates optimized asset versions at scale for connected channels. · getapp.com, 15 Oct 2026
- Example integrations
- The integration marketplace lists Salesforce Commerce Cloud, SharePoint, Shopify, Asana, monday.com, Sitecore, and Adobe Experience Manager among its connectors. · marketplace.bynder.com, 11 Oct 2026
- Free plan
- No · bynder.com, 21 Sept 2026
- Funding
- Insight Partners announced a $22.2 million Series A investment in Bynder in August 2016. · insightpartners.com, 15 Oct 2026
- Governance
- The DAM provides configurable taxonomies, role-based access controls and support for multiple brands, markets and teams. · bynder.com, 15 Oct 2026
- Guest sharing
- Yes · bynder.com, 21 Sept 2026
- Hosting model
- Bynder is presented as a SaaS service; the reviewed materials do not document a self-hosted deployment. · getapp.com, 15 Oct 2026
- Integration examples
- Marketplace connectors include SharePoint, OneDrive, Contentful, Asana, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Shopify and Akeneo. · marketplace.bynder.com, 15 Oct 2026
- Integrations
- Bynder lists 169 marketplace applications and describes more than 160 pre-built integrations. · marketplace.bynder.com, 15 Oct 2026
- JavaScript SDK
- Bynder publishes a Node.js JavaScript SDK requiring Node.js 14.14 or newer, with OAuth and client-credentials support. · github.com, 15 Oct 2026
- Java SDK
- A public Java SDK provides OAuth, asset, collection, brand, tag, metaproperty and derivative services, with release 2.2.32 documented. · github.com, 15 Oct 2026
Where Bynder stands on Freedom251
- Digital Asset Management Software#36 of 151
- Brand Management Software#16 of 48
- Brand Asset Management Software#8 of 23