Freedom251 › Barbershop Scheduling Software
Bookwella
What Bookwella is
Bookwella is web-based appointment and customer follow-up software for appointment-based businesses. Clients book through a branded, mobile-friendly page in their browser, without downloading an app. The service includes online booking, calendar and team scheduling, plus SMS confirmations and reminders sent 24 and two hours before appointments. After a completed appointment, Review Booster can request a review; the Pro plan includes unlimited use of that tool. Retention campaigns help businesses reconnect with inactive customers. Pro includes 200 retention SMS per month, with additional messages at $0.05 per SMS, and unlimited booking confirmation, reminder, and review request SMS. Businesses can share their booking link on Instagram, Google, Facebook, or their website. Bookwella also describes Google review automation and says it has no per-booking fees or marketplace commissions. It is designed for salons, barbershops, med spas, massage and wellness businesses, nail and lash studios, and auto detailing businesses. The free trial offers full access and 10 retention SMS per month; Pro costs $17.99 a month.
Who it suits
Bookwella suits appointment-based businesses such as salons, barbershops, wellness providers, and auto detailers that want browser-based booking and automated client follow-up.
What it does well
- Branded, mobile-friendly booking page works in a browser.
- Sends SMS confirmations and timed appointment reminders.
- Review requests can follow completed appointments.
- No per-booking fees or marketplace commissions, according to Bookwella.
What to know first
- No free plan is listed.
- Pro covers one business setup.
- No client mobile app is listed.
- Payment handling is listed as none.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free Trial | Full access · retention campaigns: 10 SMS/month | Free |
| Pro | Monthly · 200 retention SMS/month included · additional retention SMS: $0.05 USD/SMS · unlimited booking confirmation, reminder, and review request SMS | $17.99 a month |
As bookwella.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Verdict
Bookwella combines online scheduling with reminders, review requests, and campaigns for inactive clients. The paid Pro plan starts at $17.99 a month, and the free trial includes 10 retention SMS per month.
Facts from Bookwella's own pages
- Audience
- Bookwella is designed for salons, barbershops, med spas, massage and wellness businesses, nail and lash studios, and auto detailing businesses. · bookwella.com, 7 Oct 2026
- Booking page
- Clients can book through a branded, mobile-friendly booking page in their browser without downloading an app. · bookwella.com, 7 Oct 2026
- Fees
- Bookwella says it charges no per-booking fees or marketplace commissions. · bookwella.com, 7 Oct 2026
- Founder
- The About page names Anthony Obi as founder and says he has an MBA and over 20 years of experience in pricing, analytics, and customer value management. · bookwella.com, 7 Oct 2026
- Headquarters
- Bookwella says it is based in Alberta, Canada. · bookwella.com, 7 Oct 2026
- Integrations
- The site says businesses can share their booking link on Instagram, Google, Facebook, or their website, and describes Google review automation. · bookwella.com, 7 Oct 2026
- Plan limit
- The current Pro plan covers a business setup; the pricing page advises contacting Bookwella about multiple locations or more complex multi-team setups. · bookwella.com, 7 Oct 2026
- Purpose
- Bookwella provides online appointment booking, automated reminders, review follow-up, and client win-back for appointment-based businesses. · bookwella.com, 7 Oct 2026
- Reminders
- Bookwella sends SMS confirmations and automated 24-hour and 2-hour appointment reminders. · bookwella.com, 7 Oct 2026
- Retention
- Retention campaigns help reconnect with inactive customers; the Pro plan includes 200 retention SMS per month. · bookwella.com, 7 Oct 2026
- Reviews
- The Review Booster can send review requests after completed appointments, and the Pro plan includes unlimited review booster use. · bookwella.com, 7 Oct 2026
- Scheduling
- The pricing page lists online booking, calendar and scheduling, and team scheduling among its included features. · bookwella.com, 7 Oct 2026
- Support
- The Help Center offers setup guides and common answers, with a Contact page for further support and setup guidance. · bookwella.com, 7 Oct 2026
Where Bookwella stands on Freedom251
- Barbershop Scheduling Software#17 of 28