Blurbi

Overview

Choose a marketplace mode for eBay, Etsy, Amazon, Shopify, Depop or Facebook Marketplace, or use a generic mode for other platforms. Tone controls—Professional, Casual, Luxury, Fun and Minimal—give sellers a way to adapt copy to a shop’s voice without changing tools. Photo input can speed up drafting when product details are not ready to hand, though photo use is subject to plan limits on Free.

Key features

The Chrome extension puts a Blurbi button on eBay, Etsy, Amazon, Shopify and Depop listing pages, where it can generate and copy a description. That is a more direct workflow than switching between a marketplace and a separate writing tool, but it does not cover Facebook Marketplace in the extension.

Pro’s bulk CSV generator handles up to 100 products per batch, making it the better fit for sellers preparing a catalog rather than a few listings at a time. Pro also removes description and photo-generation caps and adds priority generation speed. Blurbi sends product details and optional photos to Anthropic’s Claude API for generation. It says it does not sell user data or use inputs to train AI models; generation and account data remain stored until account closure or deletion, while event logs are kept for up to 24 months. The privacy policy says passwords are hashed with bcrypt and data in transit uses TLS, with SSL for database connections.

Pricing

Free costs £0 forever and allows five descriptions per month across all seven marketplace modes. It includes photo-to-listing within its limit, description history and Chrome extension access. This is enough to try the workflow or handle occasional listings, but the monthly cap is restrictive for an active seller.

Pro monthly costs £9/month. It includes unlimited descriptions and photo-to-listing, CSV batches of up to 100 products, priority generation, the extension and email support. Monthly Pro can be cancelled at any time, which suits sellers who need the higher allowance without an annual commitment.

Pro annual costs £79/year and includes unlimited descriptions and photo-to-listing, batches of up to 100 products and priority generation. The annual plan is refundable within 14 days of purchase. It is cheaper than paying £9/month for a full year, but requires an upfront annual payment. An account is required beyond the public landing-page demo, and users must be at least 16.

Platforms

Blurbi is available on the web and as a Chrome extension. Its marketplace modes cover seven destinations, while the extension operates on five of them: eBay, Etsy, Amazon, Shopify and Depop.

Who it's for

Blurbi is best for marketplace sellers who need descriptions tailored to more than one platform, want to draft from photos, or value generating copy from within supported listing pages. Sellers with a substantial catalog have a clearer reason to pay for Pro’s bulk batches and unlimited usage. Those who publish only a handful of products each month can start with Free; users who need more than five descriptions will quickly outgrow it.

Pros and cons

• Pros: Seven marketplace modes and five selectable tones let sellers adapt descriptions to different destinations and shop voices.
• Pros: The Chrome extension can generate and copy descriptions from five supported marketplace pages, reducing workflow switching.
• Pros: Pro combines unlimited generation with CSV batches of up to 100 products, a meaningful step up for catalog work.
• Cons: Free is capped at five descriptions per month, so it is a trial or occasional-use option rather than a sustained free workflow.
• Cons: Facebook Marketplace has a mode but no extension button, so that platform does not get the same in-page workflow.
• Cons: Product details and optional images are sent to Anthropic’s Claude API, and stored account and generation data persist until deletion or account closure.

Alternatives

For a broader comparison, see AI Product Description Generators. Consider Catalog Mind if a free allowance of 10 products a month, CSV export and WooCommerce integration fit your workflow better. Describely is another freemium alternative, with web and API access and a pay-as-you-go option charged per product. Pick EcomIQX if its free tier of 30 monthly credits, keyword research and product imports up to 25,000 are more relevant to your work. Esergon offers five free listings per month and Shopify one-click push, which may suit a Shopify-focused seller. Selluminate gives free users 10 lifetime generations with photo uploads, while its paid Starter plan offers 50 generations per month. SEOxGPT AI Product Description is worth comparing if its free monthly 100 credits or Basic plan’s 2,000 credits a month suit your volume. StoreWords offers five generations per day on its free plan after a 14-day Pro trial. CatalogFix is another option to compare for catalog-focused workflows.

Verdict

Choose Blurbi if you sell across marketplaces and want platform-specific descriptions, photo input and an in-page Chrome workflow, with bulk generation available when your catalog grows. The free plan is a sensible way to start, but its five-description cap is tight; look elsewhere if you need a different catalog workflow or are not comfortable sending product information and photos to an external AI service.