Freedom251 › Workflow automation tools
AutomatorWP
by AutomatorWP
What AutomatorWP is
AutomatorWP is a WordPress plugin for building workflows from triggers and actions across plugins, sites, and apps. The maker lists more than 200 integrations, plus multi-step automations, conditional logic, webhook triggers, and a real-time minimum run interval. Automations can have unlimited triggers and actions, filters, required trigger counts, sequential triggers, and completion limits. They can run for logged-in users or anonymous visitors, on a schedule or repeatedly, and in loops over users or posts. The open-source base plugin is free and available from the WordPress repository. Paid passes include all add-ons: Personal Pass costs $149 a year for two sites, Professional Pass costs $249 a year for 10 sites, and All Access Pass costs $499 a year for unlimited sites. Each paid pass includes one year of support and updates and is billed yearly until cancelled. The built-in AI assistant requires a configured WordPress AI Connector and provider API key. On WordPress.com, the plugin requires a Business plan that supports third-party plugins.
Who it suits
AutomatorWP suits WordPress site owners who want to automate sales, marketing, administration, or learning workflows using connected plugins and platforms. It also fits users who need schedules, conditions, or multi-step trigger-and-action sequences.
What it does well
- Free open-source base plugin is available
- Maker lists more than 200 integrations
- Automations support conditions and webhook triggers
- Support is free for all users
What to know first
- WordPress.com use requires a Business plan
- AI assistant requires an AI Connector and provider API key
- Paid passes renew yearly until cancelled
Limits
The free plan is the open-source base plugin. Paid passes cover two sites, 10 sites, or unlimited sites, with one year of support and updates; expired licenses retain add-on use but lose updates and support.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | Open-source base plugin; downloadable from the WordPress repository | Free |
| All Access Pass | billed each 5 years until cancelled · All add-ons · unlimited sites · 5 years of support and updates | $1,499, paid once |
| Personal Pass | billed each 5 years until cancelled · All add-ons · 2 sites · 5 years of support and updates | $449, paid once |
| Professional Pass | billed each 5 years until cancelled · All add-ons · 10 sites · 5 years of support and updates | $749, paid once |
As automatorwp.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Install the open-source base plugin from the WordPress repository
- Use WordPress 4.4 or higher with PHP 7.0 or higher
- Connect the WordPress plugins, sites, or apps you want to automate
- Create triggers and actions with filters or conditions
- Choose the free plan or a yearly paid pass
- Configure the WordPress AI Connector and provider API key if using the AI assistant
Verdict
AutomatorWP offers a free base plugin and paid passes that add all add-ons with different site allowances. Check WordPress requirements and the separate prerequisites for the AI assistant before relying on those features.
Questions
Is AutomatorWP free?
Yes. The Free plan costs nothing and provides the open-source base plugin from the WordPress repository. Paid passes start at $149 a year.
What do the paid passes cost?
Personal Pass is $149 a year for 2 sites, Professional Pass is $249 a year for 10 sites, and All Access Pass is $499 a year for unlimited sites. Each includes all add-ons and one year of support and updates.
Where does AutomatorWP run?
It runs inside WordPress on self-hosted or web setups. WordPress.com requires a Business plan that supports third-party plugins.
What integrations are available?
The maker lists more than 200 WordPress plugins and platforms as integrations.
Is AutomatorWP open source?
The Free plan is an open-source base plugin downloadable from the WordPress repository.
What does the AI assistant require?
It requires a configured WordPress AI Connector and a provider API key.
Facts from AutomatorWP's own pages
- AI assistant
- The built-in assistant can create and update automations and run available actions, but requires a configured WordPress AI Connector and provider API key. · automatorwp.com, 8 Oct 2026
- Automation types
- Automations can run for logged-in users and anonymous visitors, on a schedule or recurring basis, and in loops over users or posts. · wordpress.org, 8 Oct 2026
- Conditional logic
- Yes · automatorwp.com, 20 Sept 2026
- Data handling
- The plugin directory says AutomatorWP runs inside WordPress, with data under the site owner's control and no mandatory external accounts, remote server connections, or token limits. · wordpress.org, 8 Oct 2026
- External integrations
- The maker says external connections are made directly between the WordPress site and the connected platform, without an intermediary server handling the data. · wordpress.org, 8 Oct 2026
- Founded
- 2018 · automatorwp.com, 28 Sept 2026
- Free plan
- Yes · automatorwp.com, 20 Sept 2026
- Integrations
- The maker lists more than 200 WordPress plugins and platforms as integrations. · automatorwp.com, 8 Oct 2026
- Intended users
- The maker presents the product for automating WordPress site workflows, including sales, marketing, administrative tasks, and learning experiences. · wordpress.org, 8 Oct 2026
- License renewal
- Pass license keys automatically renew at their billing interval, and expired licenses retain add-on use but lose updates and support. · automatorwp.com, 8 Oct 2026
- Minimum run interval
- real_time · automatorwp.com, 20 Sept 2026
- Multi-step workflows
- Yes · automatorwp.com, 20 Sept 2026
- Native connectors
- 200 · automatorwp.com, 20 Sept 2026
- Origin
- The maker says AutomatorWP was conceived in 2018 by Ruben and Irene in response to client requests for a way to connect WordPress plugins and processes. · automatorwp.com, 8 Oct 2026
- Purpose
- AutomatorWP connects WordPress plugins, sites, and apps to build automated workflows from triggers and actions. · automatorwp.com, 8 Oct 2026
- Support
- AutomatorWP support is free for all users, while support for premium add-ons requires a valid add-on license key. · automatorwp.com, 8 Oct 2026
- Technical requirements
- The WordPress plugin listing specifies WordPress 4.4 or higher and PHP 7.0 or higher. · wordpress.org, 8 Oct 2026
- Webhook triggers
- Yes · automatorwp.com, 20 Sept 2026
- WordPress.com requirement
- On WordPress.com, AutomatorWP requires a Business plan that supports third-party plugins. · automatorwp.com, 8 Oct 2026
- Workflow controls
- The plugin supports unlimited triggers and actions per automation, filters, required trigger counts, sequential triggers, and completion limits. · wordpress.org, 8 Oct 2026
Where AutomatorWP stands on Freedom251
- Workflow automation tools#33 of 134