Freedom251 › App Store Optimization Software
ASOWay
What ASOWay is
ASOWay is a native macOS app for App Store optimization aimed at indie developers. Its ASO Studio mines Apple search suggestions by locale and scores keywords for popularity and difficulty. A keyword bank shows apps ranking for each term, with country-specific competitor analysis. Position Tracker reports daily keyword positions across storefronts, including trends and history. The listing editor handles names, subtitles, promotional text, descriptions, and keywords with live character limits. ASOWay can draft metadata variants from a keyword plan, organize screenshots by device size and locale, and bulk upload them to App Store Connect. It also manages subscription groups, tiers, and in-app purchase metadata, including AI-written localized names and descriptions. Finalized metadata can be uploaded through App Store Connect, while edits enter a review queue as differences from the live listing. Plans are billed yearly, starting at $7.00 per month for one app and 100 keywords; the Max plan allows unlimited apps and keywords at $31.00 per month.
Who it suits
ASOWay is designed for indie developers managing App Store listings and keyword work. Its Indie plan is described as suitable for an indie portfolio.
What it does well
- Locale-based Apple keyword research
- Country-specific competitor analysis
- Daily keyword rank tracking
- Metadata editor with character limits
- Bulk screenshot upload to App Store Connect
What to know first
- macOS platform only
- No free plan
- Plans are billed yearly
- Start tracks one app
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Indie | yearly · 5 apps · 1,000 keywords · $14 shown alongside the annual price | $11 a month |
| Pro | yearly · 10 apps · 2,500 keywords · $19 shown alongside the annual price | $15 a month |
| Full toolkit Max | yearly · Unlimited apps · Unlimited keywords · $39 shown alongside the annual price | $31 a month |
| Start | yearly · 1 app · 100 keywords · $9 shown alongside the annual price | $7 a month |
As asoway.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Verdict
ASOWay brings keyword research, competitor analysis, listing edits, screenshots, monetization metadata, and review controls into one Mac app. Its yearly plans scale from one app and 100 keywords to unlimited apps and keywords.
Facts from ASOWay's own pages
- AI metadata
- The app generates metadata drafts and variants grounded in a keyword plan, including title, subtitle, description, and promotional text. · asoway.com, 7 Oct 2026
- Competitor analysis
- The keyword bank shows apps ranking for each term, and the product describes country-specific competitor analysis. · asoway.com, 7 Oct 2026
- Integration
- ASOWay connects to App Store Connect for one-click upload of finalized metadata. · asoway.com, 7 Oct 2026
- Intended audience
- The site describes ASOWay as built for indie developers and says Indie is sized for an indie portfolio. · asoway.com, 7 Oct 2026
- Keyword research
- ASO Studio mines Apple search suggestions by locale and scores keywords for popularity and difficulty. · asoway.com, 7 Oct 2026
- Listing management
- Its editor manages name, subtitle, promotional text, description, and keywords with live character limits. · asoway.com, 7 Oct 2026
- Plan limits
- The pricing page lists app and keyword limits of 1 app and 100 keywords on Start, 5 and 1,000 on Indie, and 10 and 2,500 on Pro. · asoway.com, 7 Oct 2026
- Product
- ASOWay describes itself as a native Mac app for App Store optimization aimed at indie developers. · asoway.com, 7 Oct 2026
- Rank tracking
- Position Tracker reports daily keyword positions across storefronts with trend changes and history. · asoway.com, 7 Oct 2026
- Review workflow
- Edits appear in a review queue as diffs against the live listing, with options to approve or revert changes. · asoway.com, 7 Oct 2026
- Screenshots
- Users can organize screenshot sets by device size and locale, reorder them, and bulk upload them to App Store Connect. · asoway.com, 7 Oct 2026
- Subscriptions and IAP
- The product manages subscription groups, tiers, and in-app purchase metadata, including AI-written localized display names and descriptions. · asoway.com, 7 Oct 2026
Where ASOWay stands on Freedom251
- App Store Optimization Software#28 of 29