Approvallo is a web-based platform for reviewing files, collecting approvals, and coordinating feedback on creative and document work. Reviewers can annotate designs, PDFs, videos, and images, then discuss comments in threads, resolve them, or react with emoji. Video proofing adds timestamped pins, frame markup, and versioned cuts for MP4, WEBM, and MOV files. Clients can approve a project or request changes with one click, while teams retain version history and approval status. Secure links let clients review without making an account or downloading software. Supported files include JPG, PNG, GIF, WebP, SVG, PDFs, and videos including MP4, MOV, and AVI. Slack can share review comments, and Jira can create tasks from comments or files. The Digital Approval Seal uses file fingerprints and an integrity seal, with public verification links and tamper detection. Approvallo says data is encrypted in transit and at rest, is SOC 2 compliant, and receives regular security audits. The free Starter plan allows two active projects, one team member, and uploads up to 100 MB. Professional costs $12.00 per month billed annually.
Who it is for
Approvallo suits agencies, studios, in-house teams, and other groups that need reviews and approvals for creative or document files. It may also work for clients who need to review through a link without creating an account.
What is good
- Clients can review without accounts or downloads
- Video review includes timestamped pins and versioned cuts
- Projects retain version history and approval status
- Integrates with Slack and Jira
What to know first
- Starter allows only two active projects
- Starter has one team member and a 100 MB upload cap
- Professional is $12.00 per month billed annually
Verdict
Approvallo combines file markup, client approvals, and version tracking in a web workflow. Its free plan has project, team, storage, and upload limits to consider before choosing it.
Approvallo plans and pricing
All plansCompared on online proofing software
- Free plan
- Yes
- Video proofing
- Yes
- Approval workflows
- basic
- Version history
- Yes
- Guest reviewers
- Yes
- Custom branding
- Yes
- Storage limit
- 4 GB




