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Amazon Nova Reel

by Amazon Web Services

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What Amazon Nova Reel is

Amazon Nova Reel generates videos from English text prompts and optional reference images through the Amazon Bedrock console or API. Outputs are 1280×720 at 24 frames per second, produced in six-second segments and extending up to two minutes. Users can make multi-shot videos from one prompt or specify prompts and optional images for individual shots; automated multi-shot prompts can contain up to 4,000 characters but cannot use an input image. Text prompts can also direct camera motion. Generation runs asynchronously and saves results to a customer-specified Amazon S3 bucket. Nova Reel 1.1 is listed in US East (N. Virginia), while version 1.0 is listed in N. Virginia, Ireland, and Tokyo. AWS marks the model as legacy with an end-of-life date of September 30, 2026. The model does not offer fine-tuning or provisioned throughput, and its safety filters cannot be changed or switched off. It does not support audio or 3D content, and coherent on-screen text is not expected. AWS says Bedrock does not use inputs or outputs to train its models.

Who it suits

Nova Reel may suit enterprise creative teams making short promotional, branding, product-design, or social-media videos from English prompts. It is for users comfortable with asynchronous generation and the listed resolution and content limits.

What it does well

  • Accepts text prompts and optional reference images.
  • Supports custom prompts for individual shots.
  • Generates videos up to two minutes long.
  • Accessible through Bedrock console and API.
  • Results save to a specified S3 bucket.

What to know first

  • No free plan or free trial.
  • Legacy model end-of-life date is September 30, 2026.
  • Only English prompts are supported.
  • Does not support audio or 3D content.

Limits

Nova Reel generates video at up to 1280×720 and two minutes, in six-second increments. Automated multi-shot prompts can be up to 4,000 characters but cannot include an input image; the model accepts English prompts and does not generate audio or 3D content. AWS lists the model as legacy with an end-of-life date of September 30, 2026.

Getting started

  1. Open the Amazon Bedrock console or use its API.
  2. Use an English prompt, with an optional reference image where supported.
  3. For manual storyboarding, specify a prompt and optional image for each six-second shot.
  4. Run video generation and provide the Amazon S3 bucket for the result.
  5. Check that the model version is available in your AWS Region.

Verdict

Nova Reel provides prompt-based video generation with reference-image and multi-shot options. Its legacy status, regional availability, and lack of audio or 3D output are important constraints to weigh.

Questions

How much does Amazon Nova Reel cost?

Pricing starts at $0.01. There is no free plan or free trial.

What video formats and lengths does it produce?

It generates 1280×720 video at 24 frames per second, in six-second increments, up to two minutes long.

Can I use reference images?

Yes. A reference image can guide generation as a starting key frame. Manual storyboarding also accepts an optional image for each six-second shot; automated multi-shot generation does not accept an image.

Where is Nova Reel available?

The user guide lists Nova Reel 1.1 in US East (N. Virginia). Nova Reel 1.0 is listed in N. Virginia, Ireland and Tokyo.

Does it generate audio or on-screen text?

It does not support audio, and coherent on-screen text is not expected. It also does not support 3D content.

When does Nova Reel reach end of life?

The Amazon Bedrock model card lists Nova Reel as legacy, with an end-of-life date of September 30, 2026.

Facts from Amazon Web Services's own pages

Access
AWS says customers can use Nova Reel through the Amazon Bedrock console and API. · docs.aws.amazon.com, 7 Oct 2026
AI avatars
No · docs.aws.amazon.com, 22 Sept 2026
API access
Yes · docs.aws.amazon.com, 22 Sept 2026
Async jobs
Video generation runs asynchronously and saves the result to an Amazon S3 bucket specified by the customer. · docs.aws.amazon.com, 7 Oct 2026
Camera motion
Amazon describes Nova Reel as supporting camera motion controls through text prompts. · docs.aws.amazon.com, 7 Oct 2026
Data handling
AWS says Bedrock inputs and outputs are not used to train Bedrock models, including Amazon Nova Reel. · docs.aws.amazon.com, 7 Oct 2026
Founded
2006 · aws.amazon.com, 28 Sept 2026
Headquarters
Seattle, Washington, United States · aws.amazon.com, 28 Sept 2026
Image-to-video
Yes · docs.aws.amazon.com, 22 Sept 2026
Integration
Video generation runs asynchronously through Amazon Bedrock Runtime and writes results to a specified Amazon S3 bucket. · docs.aws.amazon.com, 7 Oct 2026
Intended users
AWS describes Nova Reel as designed for enterprise creative workflows such as advertising, branding, product design, and social media. · docs.aws.amazon.com, 7 Oct 2026
Known limitations
The service card says Nova Reel does not support audio or 3D content and users should not expect coherent on-screen text. · docs.aws.amazon.com, 7 Oct 2026
Language limit
Nova Reel currently supports video generation from English prompts. · docs.aws.amazon.com, 7 Oct 2026
Language support
The service card says Nova Reel supports video generation from English prompts. · docs.aws.amazon.com, 7 Oct 2026
Lifecycle
The Amazon Bedrock model card lists Nova Reel as legacy with an end-of-life date of September 30, 2026. · docs.aws.amazon.com, 7 Oct 2026
Manual storyboarding
Manual multi-shot generation lets users specify a text prompt and optional image for each six-second shot. · docs.aws.amazon.com, 7 Oct 2026
Maximum resolution
720p · docs.aws.amazon.com, 22 Sept 2026
Maximum video length
2 · docs.aws.amazon.com, 22 Sept 2026
Multi-shot
Nova Reel 1.1 supports multi-shot videos with a single prompt or custom prompts for individual shots. · aws.amazon.com, 7 Oct 2026
Multi-shot generation
Automated multi-shot generation accepts prompts up to 4,000 characters and does not accept an input image. · docs.aws.amazon.com, 7 Oct 2026
No fine-tuning
The model page lists fine-tuning and provisioned throughput as unavailable. · docs.aws.amazon.com, 7 Oct 2026
Output limits
Nova Reel does not currently support audio or 3D content, and users should not expect coherent on-screen text in generated videos. · docs.aws.amazon.com, 7 Oct 2026
Privacy
AWS says Amazon Bedrock does not store or review Nova Reel prompts or outputs, share them between customers or with third-party model providers, or use them to train Bedrock models. · docs.aws.amazon.com, 7 Oct 2026
Purpose
Amazon Nova Reel generates videos from natural language text prompts and optional reference images. · docs.aws.amazon.com, 7 Oct 2026

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