Adacado
Adacado is a web-based, do-it-yourself platform for making static or dynamic display ads and managing campaigns across the web. Its editor supports animation, video, icons, a free stock library and customizable templates. Campaign tools cover advertiser management and multi-user sharing, while performance reports can be viewed or downloaded by theme or format. Adacado describes delivery across display, social and connected TV from one dashboard. Shopify can supply product inventory for dynamic product and shoppable ads; Dispatch-connected ads can include a buy button for checkout within the ad. Data feeds can connect through hosted HTTP or HTTPS URLs or FTP, with CSV, TXT, XML Google Product Feeds and Google Sheets supported. The free plan provides 300 impressions per day per advertiser and 120 days of advertising per advertiser. Paid CPM options include static ad serving only at 0.25 USD per month, static prospecting at 0.50 USD per month, dynamic ad serving only at 1.25 USD per month, dynamic prospecting at 1.50 USD per month, static retargeting at 2.25 USD per month and dynamic retargeting at 3.25 USD per month.
Who it is for
Adacado is aimed at brands, businesses and agencies that want to build and run display advertising themselves. It may suit Shopify users creating dynamic product or shoppable ads.
What is good
- Free plan includes 300 impressions per day per advertiser.
- Editor supports animation, video and customizable templates.
- Campaign delivery covers display, social and connected TV.
- Shopify inventory can feed dynamic product ads.
- Reports can be downloaded by theme or format.
What to know first
- Not a fit for users seeking fully managed services.
- Not a fit for users running only social ads.
- Free advertising is limited to 120 days per advertiser.
Verdict
Adacado combines ad creation, campaign management and reporting, with Shopify inventory support and multiple CPM options. Its own stated limitation is that it is not designed for fully managed campaigns or social-only advertisers.
Adacado plans and pricing
All plansCompared on ad design software
- Free plan
- No
- HTML5 ad creation
- Yes
- Video ad creation
- Yes
- Dynamic creative
- Yes
- Automatic resizing
- Yes
- Brand controls
- Yes
- Ad platform exports
- Yes
