Salesforce announced on September 29, 2026, that it signed a definitive agreement to acquire Listen Labs, an AI-powered customer research platform. Salesforce did not disclose the price. The roughly $2 billion figure comes from reports about earlier negotiations, not a confirmed transaction value. Salesforce expects the acquisition to close in the fourth quarter of fiscal 2027, subject to customary closing conditions, including regulatory clearance.
What Salesforce announced
The agreement would bring Listen Labs into Salesforce’s AI portfolio. Salesforce says the platform will complement Marketing Cloud, Service Cloud and its broader AI work by helping businesses gather customer and user feedback and use it to inform decisions. The announcement presents the deal as a move beyond static surveys and traditional market research; it does not say the two Salesforce clouds and Listen Labs are interchangeable or that integration is already complete. Salesforce’s announcement describes the planned acquisition.
What Listen Labs’ platform does
Listen Labs sells software, not a physical product. Salesforce says its AI agents can design studies, recruit participants, conduct in-depth interviews and synthesize findings. It says the platform can draw on a global network of more than 50 million participants and conduct interviews in more than 120 languages; those are Salesforce’s product claims, not independently audited figures.
Listen Labs says it launched Listen in April 2025. The company traces the product to an AI interviewer its founders built after an app attracted users whose needs they did not understand. CEO and co-founder Alfred Wahlforss described the platform as one that “finds the right people, interviews them, analyzes what they say, and even simulates how they’ll behave.” Listen Labs also names Microsoft, Anthropic and Sweetgreen as customers; that customer list is the startup’s own statement. Listen Labs’ announcement describes the product’s development and its plans following the deal.
Recommended Free Tools
#1 Best Overall
- Read Before You Buy — No Video Output: These adapters support charging and USB 2.0 data transfer, but cannot transmit video signals. Except for standard USB webcams (which use USB data only), they are not compatible with HDMI/DisplayPort cables, video-capable USB-C hubs, or docking stations with video output.
- Convert USB-A Ports to USB-C: Designed to connect USB-C earphones, cables, flash drives, card readers, and other USB-C accessories to standard USB-A ports. Plug-and-play with no drivers or software required.
- Aluminum Alloy Housing: Built with a sturdy aluminum alloy shell that aids in heat dissipation and protects against daily wear and scratches. Designed to maintain a stable and secure connection.
- Compact & Travel-Friendly: The ultra-compact design allows the adapter to stay plugged into your device without blocking adjacent ports or adding bulk, reducing wear and tear on your original USB ports.
- 12-Month Warranty: Backed by a 12-month manufacturer warranty for peace of mind. Designed to meet strict quality control standards for reliable everyday performance.
Is the acquisition price really $2 billion?
No public price has been confirmed by Salesforce. Its announcement does not state the transaction value. TechCrunch reported on September 9, citing Business Insider’s reporting on negotiations, that Salesforce had discussed an acquisition at around $2 billion. TechCrunch also reported that Listen Labs signed and then walked away from a proposed $125 million Series C term sheet at a $1.5 billion valuation. Neither figure is the disclosed price for the announced acquisition. TechCrunch’s report covers the earlier talks and proposed funding round.
SiliconANGLE’s October 1 report also said the companies had not disclosed terms. Until the parties publish a transaction value, “around $2 billion” should be treated as a reported figure, not a confirmed deal term. SiliconANGLE’s report likewise notes that the terms were not disclosed.
Rank #2
- 5-in-1 USB-C Hub: Experience comprehensive connectivity featuring a Power Delivery input, two USB-A 2.0 ports, a USB-A 3.0 port, and an HDMI port. (Note: The USB-C power delivery input port is only for connecting an external wall charger to power your laptop and cannot power peripheral devices.)
- 90W Pass-Through Charging: Achieve optimal charging with 90W pass-through power to your laptop, supported by a total input of 100W, with the hub reserving 10W for operational efficiency. (Note: Wall charger not included.)
- Quick Data Transfers: Accelerate your productivity with rapid data transfers using a high-speed 5Gbps USB 3.0 port and two 480Mbps USB 2.0 ports.
- 4K HDMI Display: Enhance your visual experience with a hub capable of delivering 4K resolution at 30Hz in both mirror and extend modes. Please note that this hub is compatible with MacBook (macOS 12 and newer), Windows 10 and 11, ChromeOS, and laptops equipped with DP Alt Mode and Power Delivery. Note: This device is not compatible with Linux.
- What You Get: Anker USB-C Hub (5-in-1, 4K HDMI), welcome guide, 18-month warranty, and our friendly customer service.
When could the deal close?
Salesforce expects the acquisition to close in the fourth quarter of its fiscal year 2027. The expected timing is conditional: the company says closing depends on customary conditions, including required regulatory clearance. The announcement does not establish that the deal has closed or identify a regulatory decision.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What remains unknown about the deal and product?
The public announcements do not disclose the final consideration, detailed integration milestones, or arrangements for migrating existing customers. Listen Labs says Wahlforss and CTO Florian Juengermann will remain in their roles and that the team will continue building the product inside Salesforce AI Labs. That is the companies’ stated plan; the announcements do not provide a timeline or explain how the platform will be incorporated into Salesforce products.
Quick Recap
Best Value
- 5-in-1 Connectivity: Equipped with a 4K HDMI port, a 5 Gbps USB-C data port, two 5 Gbps USB-A ports, and a USB C 100W PD-IN port. Note: The USB C 100W PD-IN port supports only charging and does not support data transfer devices such as headphones or speakers.
- Powerful Pass-Through Charging: Supports up to 85W pass-through charging so you can power up your laptop while you use the hub. Note: Pass-through charging requires a charger (not included). Note: To achieve full power for iPad, we recommend using a 45W wall charger.
- Transfer Files in Seconds: Move files to and from your laptop at speeds of up to 5 Gbps via the USB-C and USB-A data ports. Note: The USB C 5Gbps Data port does not support video output.
- HD Display: Connect to the HDMI port to stream or mirror content to an external monitor in resolutions of up to 4K@30Hz. Note: The USB-C ports do not support video output.
- What You Get: Anker 332 USB-C Hub (5-in-1), welcome guide, our worry-free 18-month warranty, and friendly customer service.
Rank #4
- Dual Converters, Infinite Potential：Includes 2× USB C male to USB A female adapters and 2× USB A male to USB C female adapters. Perfect for a wide range of uses—tablets with Bluetooth keyboards, expand USB ports on macbook, and more. Two different converters for all your daily needs
- Next-Level 10Gbps & 3A Charging: No more slow 480Mbps, this usb to usb c adapter has a transfer speed of up to 10Gbps, allowing you to do more transferring in less time. This usb adapter fits both USB A and USB C charger, supporting up to 3A fast charging
- Upgraded Exquisite Craftsmanship: With an aluminum alloy housing and metal connector, the usbc to usb adapter is extremely durable and sturdy. Rigorously tested to withstand more than 10,000 times of plugging and unplugging, ensuring long-lasting performance
- Broad Compatible: The usb c to usb adapter widely supports all USB C/ USB A devices like laptops, tablets, cellphones, car chargers, and phone chargers. Such as compatible with MacBook Pro/Air 2023/2022, Thunderbolt 4/3 Devices,Apple MagSafe Watch 9/8/7/SE/Ultra, iPad Pro 2022/2021, Samsung Galaxy S23/S20/S10, and iPhone 17/16/15 Pro. Plug and play
- Please Note: To reach 10Gbps speed, keep the cable under 3.3 ft. For USB A Male to USB C adapters, try flipping the USB C connector. USB C Male to USB A adapters support bidirectional 10Gbps transfer within 3.3 ft
Rank #3
- Sleek 7-in-1 USB-C Hub: Features an HDMI port, two USB-A 3.0 ports, and a USB-C data port, each providing 5Gbps transfer speeds. It also includes a USB-C PD input port for charging up to 100W and dual SD and TF card slots, all in a compact design.
- Flawless 4K@60Hz Video with HDMI: Delivers exceptional clarity and smoothness with its 4K@60Hz HDMI port, making it ideal for high-definition presentations and entertainment. (Note: Only the HDMI port supports video projection; the USB-C port is for data transfer only.)
- Double Up on Efficiency: The two USB-A 3.0 ports and a USB-C port support a fast 5Gbps data rate, significantly boosting your transfer speeds and improving productivity.
- Fast and Reliable 85W Charging: Offers high-capacity, speedy charging for laptops up to 85W, so you spend less time tethered to an outlet and more time being productive.
- What You Get: Anker USB-C Hub (7-in-1), welcome guide, 18-month warranty, and our friendly customer service.
- Purchase price: Not disclosed by Salesforce; the approximately $2 billion figure is reported from earlier negotiations.
- Closing outcome: Not yet established in the cited announcements; Salesforce’s stated target is fiscal Q4 2027, subject to conditions.
- Integration and customer migration: No milestones or specific arrangements were announced.
- Product direction: Salesforce says Listen Labs will complement Marketing Cloud, Service Cloud and its AI portfolio; Listen Labs says its team will continue building the platform inside Salesforce AI Labs.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
