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artist website

How to Create an Artist Website: A Practical Step-by-Step Guide

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To create an artist website, decide what visitors should do there, choose a builder that supports that goal, then publish a curated portfolio with clear About and Contact pages. Before sharing the address, check how the site works on a phone, confirm that every link and form works, and make sure the public site is visible.

1. Decide what your artist website needs to do

Start with the main action you want visitors to take. They might browse your work, ask about a commission, find exhibition information, consider buying a piece, or learn about your practice for a grant or exhibition application. Choose any secondary goals after that. The goals determine which pages and features are worth building—and which you will need to keep updated.

For example, an artist seeking gallery interest may prioritize selected work, a professional biography, exhibition history, and a direct contact route. An artist selling work may also need product information and a working checkout.

2. Choose a website builder and domain

Compare platforms against the work your site must do, rather than assuming one builder is best for every artist. Wix and Squarespace both publish artist or portfolio guidance, but the sources here do not establish a universal winner or compare current prices.

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  • Portfolio organization: Can you arrange work into series, projects, or galleries?
  • Editing and design: Does the editing workflow suit your experience, and can you make the visual changes you need?
  • Mobile display: Can you review and adjust how images and pages appear on phones?
  • Contact: Can visitors reach you through a form, email link, or both?
  • Sales, if needed: Does the platform support the store, payment, and shipping setup your work requires?
  • Domain and launch: Can you connect a custom domain and publish the site in a way you can manage?

Choose a domain that is easy to spell and reflects your professional identity. Check it carefully before sharing it. Do not choose a platform or domain extension on the assumption that it will automatically improve search visibility.

3. Plan the pages visitors need

Keep the menu simple and make the next step obvious. A practical starting structure is:

  • Home: Identify yourself and your medium, feature representative work, and direct visitors to the portfolio and contact page.
  • Portfolio or Work: Present selected pieces in coherent series or projects rather than one long, unfiltered image dump. Squarespace describes portfolio pages as a landing page with individual projects, while gallery sections can group images by subject, theme, or series. See Squarespace’s portfolio-site guidance.
  • About: Give visitors a concise biography and practice statement. Include a CV or exhibition history if it serves your audience.
  • Contact: Provide a working email route or contact form. Add professional social links if they help visitors connect with you.

Add a shop, commissions page, events, newsletter, or journal only when it supports a clear goal and you can maintain it. Wix’s artist website guide also recommends planning around the site’s purpose and audience.

4. Curate and prepare your images

Select work that represents your practice and the projects you want visitors to understand. For each image, check that it is sharp, cropped as intended, and not unnecessarily large or slow to load. View the portfolio on a phone as well as a desktop; a crop that works on a wide screen may obscure important details on a narrow one.

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Add concise alt text that communicates relevant visual information to people using screen readers. Describe the image rather than stuffing it with search terms; use the platform’s accessibility controls for decorative images. Squarespace explains the accessibility and search purposes of image descriptions in its SEO checklist.

5. Make navigation and contact easy to find

Use familiar menu labels such as “Work,” “About,” and “Contact,” and avoid burying important pages several layers deep. Wix quotes Adi Huri, Head of Product and Creative Director of Wow!, describing the menu as “the map of your website.” The practical point is simple: a visitor should not have to guess where the artwork is or how to reach you.

6. Review the site before publishing

Use a pre-launch review before sending the domain to galleries, clients, or followers. Squarespace’s site launch checklist covers publishing and related checks.

  1. Open every page and menu item. Confirm that navigation, image links, and social links lead to the intended destinations.
  2. Test contact routes. Submit the form yourself, if you use one, and confirm that the message arrives. Check the displayed email address for typos.
  3. Check desktop and mobile layouts. Look for clipped text, awkward image crops, slow or missing images, and controls that are difficult to use on a phone.
  4. Review page details. Check titles, headings, readable URL slugs, page descriptions, and image alt text. Search setup can help people and search engines understand the site, but it does not guarantee a particular ranking.
  5. If you sell work, test the purchase flow. Verify product details, payment processing, taxes, shipping settings, and checkout with a test order before accepting orders.
  6. Publish deliberately. Connect the intended domain and make sure the site is not unintentionally hidden or password-protected.
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7. Keep the website current

Update the portfolio when your selected work changes, and revise your biography, exhibition information, availability, and contact details when they are no longer accurate. If you change a page URL, set up a redirect so that old links can still take visitors to the right place. You can also review analytics or webmaster tools if you want to understand how people find and use the site; these tools report activity, not a promise of future reach.

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