Overview

Visual Composer’s free plan includes more than 50 elements and templates, giving a single site a no-cost way to start building. Paid plans raise that library to more than 300 content elements and 200 templates, while the main choice between them is how many websites the license covers.

Contact forms, SEO controls and blogging support make it relevant beyond page layout alone. But the free plan’s smaller selection is a meaningful constraint for anyone who needs the larger paid library or manages multiple sites.

Key features

Elements and templates: The free plan includes 50+ free elements and templates. Each paid plan includes 300+ content elements and 200+ templates, a substantially larger toolkit for building pages across client or business sites.
Contact forms, SEO and blogging: These capabilities cover common needs for publishing and maintaining a website, though the plan details do not distinguish their availability by tier.
Website allowances: Paid plans range from one website on Single and Lifetime to 1,000 on Agency. That makes the site limit, rather than a difference in the stated paid library, the clearest basis for choosing a tier.

Pricing

Visual Composer is freemium. The free plan costs 0.00 USD per free and includes 50+ free elements and templates. It is the sensible starting point for a site owner who can work within that smaller selection; it gives up the 300+ content elements and 200+ templates included with paid plans.

Single: 49.00 USD per year, billed annually, for 1 website, 300+ content elements and 200+ templates. It fits an owner building one site who wants the expanded library.
Plus: 99.00 USD per year, billed annually, for 5 websites with the same paid library. It suits a small portfolio of sites without paying for a larger allowance.
Accelerate: 149.00 USD per year, billed annually, for 20 websites and the same library. This is the better fit for a growing set of projects that would exceed Plus’s limit.
Agency: 349.00 USD per year, billed annually, for 1,000 websites and the same library. It is the tier aimed at agencies or other operators managing many sites.
Lifetime: 149.00 USD per month for a lifetime license covering 1 website, 300+ content elements and 200+ templates. Its one-site cap makes it a poor match for teams buying coverage across multiple websites.

The paid annual tiers scale site coverage while keeping the stated content library consistent. Choose by the number of websites that need coverage, and consider the Lifetime plan only if its single-site scope fits.

Who it's for

Visual Composer is a good fit for WordPress site owners who want a free starting option, or who need a larger element and template library across one or more websites. Agencies with substantial site portfolios have a clear high-capacity option in Agency. It is less compelling for someone who needs only the free plan’s smaller library or whose needs do not match the stated website allowances.

Pros and cons

Pro: The free plan gives a cost-free entry point with 50+ free elements and templates.
Pro: Paid tiers retain the same 300+ elements and 200+ templates while scaling from one to 1,000 websites, making the site allowance easy to compare.
Con: The free library is smaller than the paid one, so users who need the expanded selection must move to a paid plan.
Con: The Lifetime license covers just one website despite its 149.00 USD per month price, so it does not solve multi-site coverage.

Alternatives

Browse WordPress page builders or Small Business Website Builders to compare broader categories. Consider Breakdance if unlimited websites on its free plan and 80 elements matter more than Visual Composer’s larger paid library. Zion Builder is another free-plan option, with 50+ core elements, 50+ free blocks and 10+ free library templates.

Themify Builder offers a free standalone WordPress plugin that works with third-party themes. Pagelayer, Elementor, Brizy AI, BoldGrid Post and Page Builder and SiteOrigin Page Builder are also alternatives to consider.

Verdict

Choose Visual Composer if you want a free entry point and expect to scale into a paid plan whose website allowance matches your portfolio. The expanded paid library is consistent across tiers, and Agency covers a large number of sites. Look elsewhere if you need more than the free plan’s smaller library without moving to paid, or if the one-site Lifetime license does not suit your workload.

	Thrive Architect	Visual Composer
Free plan	No	Yes
Free trial	No	No
Paid from	$16.58/mo	$4.08/mo
Open source	No	No
Platforms	Web	—
Free plan	No	Yes
Contact forms	Yes	Yes
Blogging	Yes	Yes
SEO controls	—	Yes

Thrive Architect vs Visual Composer

Thrive Architect

Visual Composer