Side by side
Qualtrics vs Standard Insights
Both stand on consumer insights platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan API
Qualtrics offers a limited free survey account and a paid research plan with shared responses and additional question types. Check response limits and the annual billing term when deciding whether the free tier or Strategic Research fits your needs.
Visit Qualtrics Free plan Web
Visit Standard Insights The facts
| Qualtrics | Standard Insights | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | API | Web |
| Lowest paid plan | Strategic Research: $420 a month | Brand Tracking: $19,990 a year |
| Plans published | 3 | 8 |
| Maker | Qualtrics | Not published |
| Website | qualtrics.com | standard-insights.com |
| On consumer insights platforms | #5 of 23 | #9 of 23 |
Qualtrics: what it does well
- Free account includes skip, display, and branch logic.
- Strategic Research includes unlimited users and surveys.
- Surveys support more than 70 languages.
- Exports include CSV, TSV, Excel, and SPSS.
- A 30-day Strategic Research trial is available.
What to know first
- Free account is limited to one user and three active surveys.
- Free account allows 500 total responses.
- Strategic Research starts at $420 per month billed annually.
- Trial downgrades to the free account without an upgrade.
Standard Insights: what it does well
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