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Plainly vs Serious Email Studio

Both stand on email design software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Plainly

Free plan Web

Plainly combines visual email building, AI tools, image access, branding controls, and production HTML export. Its free tier is limited, while Pro expands saves, templates, AI generation, and branding options.

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Serious Email Studio

Free plan Web

Serious Email Studio offers structured email creation, checks, previews, and export, with a small free plan for individual use. Its focus is production and export rather than broadly available managed sending.

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The facts

PlainlySerious Email Studio
Free planYesYes
Open sourceNot publishedNot published
Runs onWebWeb
Lowest paid planPro: €19 a monthStarter: $12 a month
Plans published23
MakerNot publishedNot published
Websiteplainly.emailserious.email
On email design software#23 of 63#27 of 63

Plainly: what it does well

  • Builds responsive emails with drag-and-drop editing
  • AI can generate layouts and rewrite copy
  • Previews email designs on iPhone and Android
  • Exports HTML for named email platforms
  • Free start requires no credit card

What to know first

  • Free plan allows only three project saves
  • Free plan includes three basic templates
  • Pro costs €19 a month

Serious Email Studio: what it does well

  • Free plan includes responsive previews.
  • Reusable approved sections and project-based templates.
  • Checks HTML validity and email compatibility.
  • Exports rendered HTML or a ZIP with images.
  • Test sends can require outside-recipient confirmation.

What to know first

  • Free plan is limited to one user.
  • Free plan allows three projects and ten templates.
  • Managed sending is private and invite-only.
  • Paid plans start at $12 a month.

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