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Plainly vs Postcards

Both stand on email design software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Plainly

Free plan Web

Plainly combines visual email building, AI tools, image access, branding controls, and production HTML export. Its free tier is limited, while Pro expands saves, templates, AI generation, and branding options.

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Postcards

Free plan APIExtensionWeb

Postcards combines block-based email design with HTML export, collaboration, and AI-assisted editing. The free plan has project and export limits, while HTML import and email client previews require a paid plan.

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The facts

PlainlyPostcards
Free planYesYes
Open sourceNot publishedNot published
Runs onWebAPI, Extension, Web
Lowest paid planPro: €19 a monthPlus: $16 a month
Plans published23
MakerNot publishedNot published
Websiteplainly.emaildesignmodo.com
On email design software#23 of 63#19 of 63

Plainly: what it does well

  • Builds responsive emails with drag-and-drop editing
  • AI can generate layouts and rewrite copy
  • Previews email designs on iPhone and Android
  • Exports HTML for named email platforms
  • Free start requires no credit card

What to know first

  • Free plan allows only three project saves
  • Free plan includes three basic templates
  • Pro costs €19 a month

Postcards: what it does well

  • Free plan includes 10 template projects.
  • Exports clean HTML.
  • Supports shared workspaces and real-time collaboration.
  • AI Suite can generate and revise designs.
  • Offers integrations with listed email platforms.

What to know first

  • Builder requires an internet connection.
  • HTML import is limited to paid plans.
  • Free plan includes zero monthly AI credits.
  • Email client previews are on paid plans.

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