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Owler vs SiteGauge

Both stand on competitive intelligence software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Owler

Free plan AndroidAPIExtension+2

Choose Owler to research companies and competitors using searchable profiles, relationship mapping, and company news. Community offers a free way to follow up to five companies; buyers needing unlimited company access should consider Pro, whose price is unlisted.

Visit Owler

SiteGauge

Free plan APIExtensionWeb

SiteGauge combines change monitoring, visual comparisons, AI explanations, and pricing tracking. Check allowances and the lack of current SOC 2 or ISO 27001 certification may matter when choosing a plan or evaluating it for an organization.

Visit SiteGauge

The facts

OwlerSiteGauge
Free planYesYes
Open sourceNoNot published
Runs onAndroid, API, Extension, iPhone, WebAPI, Extension, Web
Lowest paid planBasic: $350 a monthStandard: $230 a year
Plans published55
MakerNot publishedNot published
Websiteowler.comsitegauge.com
On competitive intelligence software#7 of 45#11 of 45

Owler: what it does well

  • Search profiles by revenue, sector, location, employee count, and status.
  • Company profiles include funding, acquisitions, and recent news.
  • Maps more than 45 million competitive relationships.
  • Community membership includes alerts and daily emails for up to five companies.
  • Integrations include Salesforce, HubSpot, Slack, and Microsoft Teams.

What to know first

  • Community membership is limited to following five companies.
  • Prices for Pro and Enterprise are unlisted.

SiteGauge: what it does well

  • AI summaries explain meaningful changes.
  • Screenshots show before-and-after page differences.
  • Tracks pages, sections, sitemaps, and login-protected pages.
  • Alerts connect to a range of listed services.
  • Free plan includes five monitors and 150 monthly checks.

What to know first

  • Free checks are limited to 150 per month.
  • Monitors pause when a plan runs out of checks.
  • Unused checks do not roll over.
  • No SOC 2 report or ISO 27001 certification currently.

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