Side by side

Motion vs Smartly

Both stand on creative testing. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Motion

Paid iPhoneWeb

Choose Motion if your team needs to organize advertising creative across the listed ad platforms and use advanced creative reporting. The 14-day trial offers a way to try it, but the paid entry tier costs $750 a month, billed monthly, so teams should weigh that against their spend threshold and needs.

Visit Motion

Smartly

Paid Web

Smartly brings campaign management, creative tools, budget allocation, and cross-channel measurement into one advertising platform. Review the Order Form for fees and any monthly minimum before choosing a spend-based subscription.

Visit Smartly

The facts

	Motion	Smartly
Free plan	No	Not published
Open source	Not published	Not published
Runs on	iPhone, Web	Web
Lowest paid plan	Starter: $750 a month	Free or on request
Plans published	3	1
Maker	Not published	Not published
Website	motionapp.com	smartly.io
On creative testing	#16 of 18	#12 of 18

Motion: what it does well

Covers creative inputs from video and imagery to copy and landing pages.
Supports advertising across Meta, TikTok, and YouTube.
Imports material from ad libraries.
Provides advanced creative reporting.
Starter includes unlimited seats and ad accounts.

What to know first

There is no free plan.
Starter costs $750 a month, billed monthly.
AI variant generation is not included.

Smartly: what it does well

Automates campaign updates across media platforms.
Budget allocation responds to real-time performance data.
Brand Pulse measures reach, frequency, and attention.
Supports cross-network campaigns and creative testing.
Optional TOTP two-factor authentication is available.

What to know first

Pricing is available on request.
Spend-based subscriptions may have a monthly minimum fee.
The listed platform is web.

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