Side by side

MloFlo vs Shape

Both stand on mortgage crm software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

MloFlo

Paid AndroidiPhoneWeb

MloFlo brings loan, borrower and realtor tools together, with features that differ by plan. Review Basic and Pro limits, API availability and potential additional fees before choosing.

Visit MloFlo

Shape connects mortgage lead management, borrower intake, loan-system synchronization, marketing, communications, and automation. Its broad audience coverage and support offering are balanced by quote-based pricing and usage-based communications costs.

Visit Shape

The facts

	MloFlo	Shape
Free plan	No	No
Open source	Not published	Not published
Runs on	Android, iPhone, Web	Android, iPhone, Web
Lowest paid plan	See the plans	Free or on request
Plans published	9	3
Maker	Not published	Not published
Website	mloflo.com	setshape.com
On mortgage crm software	#20 of 29	#24 of 29

MloFlo: what it does well

Borrower portal supports milestones, uploads and disclosure signing.
Realtor portal includes opportunities and buyer information.
Pipeline tracking and milestone notifications are included in the feature list.
Pro and Enterprise offer lead integrations via API.
Mobile apps are listed for Android and iOS.

What to know first

Basic excludes POS and smart document upload.
Basic excludes integrations and drip automation.
Voice/SMS/MMS plans list a $24.95 activation fee for 1–49 users.
Additional fees may apply to marked features.

Shape: what it does well

Combines mortgage CRM, POS, marketing, and automation
Syncs with Encompass, LendingPad, and LendingDox
Provides REST APIs, webhooks, Zapier, and Make
Includes Apple and Android mobile apps
Offers onboarding and multiple support channels

What to know first

Pricing is available only on request
No free plan or trial
Communications use a pay-as-you-go balance
Unlimited calling is a separate available plan

Alternatives to MloFlo Alternatives to Shape The whole list