Side by side
Metrilo vs Theta
Both stand on customer lifetime value software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid API
Metrilo combines ecommerce, event, and funnel tracking with API access across three monthly plans. The paid-only structure and plan prices should be weighed against the analytics capabilities required.
Visit Metrilo
Paid APIWeb
Theta combines customer-value analysis with company valuation scenarios and a near real-time API. CLV Starter has a stated one-time price, while the CLV Ultra pilot is presented through a contact-based invitation.
Visit ThetaThe facts
| Metrilo | Theta | |
|---|---|---|
| Free plan | No | Not published |
| Open source | Not published | Not published |
| Runs on | API | API, Web |
| Lowest paid plan | Essential: $199 a month | CLV Starter: $20,000, paid once |
| Plans published | 3 | 1 |
| Maker | Metrilo | Not published |
| Website | metrilo.com | thetaclv.com |
| On customer lifetime value software | #30 of 37 | #34 of 37 |
Metrilo: what it does well
- Event tracking included
- Conversion funnel analysis
- Ecommerce tracking
- API access
- 14-day trial available
What to know first
- No free plan
- Starts at $199 per month
- Higher tiers cost $379 or $599 monthly
- API listed as the platform
Theta: what it does well
- Estimates CLV and Residual Lifetime Value
- Analyzes hundreds or millions of customers
- Includes CAC, payback, retention, and repeat-purchase insights
- Supports real-time valuation scenarios
What to know first
- CLV Starter costs $20,000, paid once
- Other pricing is available on request
- CLV Ultra pilot requires contacting the team
Alternatives to Metrilo Alternatives to Theta The whole list