Matomo vs Open Web Analytics
| Matomo | Open Web Analytics | |
|---|---|---|
| Free plan | Yes | No |
| Free trial | No | No |
| Paid from | €275/mo | — |
| Open source | No | No |
| Platforms | api, self-hosted | api |
| Free plan | Yes | Yes |
| Event tracking | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Session recordings | Yes | Yes |
| Data retention | Raw data retention is 24 months; report data retention is forever. | — |
| Ecommerce tracking | Yes | Yes |
| API access | Yes | Yes |
Both are listed in Best Web Analytics Tools. On Freedom251, Matomo scores higher on our published basis.