Side by side
MasterRotator vs Routy
Both stand on affiliate link management software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid Self-hosted
Choose MasterRotator when a WordPress campaign needs rotating outbound destinations, visitor assignment, and basic performance reporting. Look elsewhere if you need geo-targeting, link cloaking, localization, or conversion tracking.
Visit MasterRotator Free trial APIWeb
Routy brings affiliate accounts, click attribution, reporting, and link localization together for marketers. Its paid plans impose click and account limits, but the trial allows read-only evaluation without upfront card details.
Visit RoutyThe facts
| MasterRotator | Routy | |
|---|---|---|
| Free plan | Not published | A free trial |
| Open source | No | Not published |
| Runs on | Self-hosted | API, Web |
| Lowest paid plan | Free or on request | Starter: $100 a month |
| Plans published | 1 | 4 |
| Maker | Not published | Not published |
| Website | masterrotator.com | routy.app |
| On affiliate link management software | #26 of 27 | #22 of 27 |
MasterRotator: what it does well
- Routes visitors among up to 10 destination URLs
- Supports sequential and random rotation
- Tracks clicks and unique visitors
- Cookies can preserve destination assignments
- Runs natively inside WordPress
What to know first
- Self-hosted WordPress deployment is required
- No link cloaking, geo-targeting, or localization
- No conversion tracking
Routy: what it does well
- Tracks data from 1,700+ affiliate programs
- Real-time analytics and configurable report builder
- Branded links support geographic routing
- Integrates major advertising traffic sources
- 14-day trial requires no credit card
What to know first
- No free plan
- Starter limits monthly clicks to 10,000
- Starter supports up to 10 affiliate accounts
- Enterprise pricing requires contacting sales
Alternatives to MasterRotator Alternatives to Routy The whole list