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Marmalead vs SERPTool

Both stand on keyword research tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Marmalead

Free plan ExtensionWeb

Marmalead combines Etsy keyword research, listing guidance, seasonality data, and AI assistance. Its browser compatibility and subscription requirements matter when choosing how to use it.

Visit Marmalead

SERPTool

Free plan Self-hostedWeb

SERPTool focuses on live-SERP weakness analysis, scoring and bulk research, with self-hosting as an option. Buyers should account for credit expiration, lookup costs and the paid plans that start at $34 a month.

Visit SERPTool

The facts

MarmaleadSERPTool
Free planYesYes
Open sourceNot publishedNot published
Runs onExtension, WebSelf-hosted, Web
Lowest paid planAnnual: $190 a yearStarter: $34 a month
Plans published48
MakerNot publishedNot published
Websitemarmalead.comserp-tool.com
On keyword research tools#18 of 36#22 of 36

Marmalead: what it does well

  • Keyword volume and engagement estimates
  • 12-month seasonality and forecast views
  • Listing grades include SEO and sales factors
  • Free fees calculator and hashtag generator
  • Marma AI offers listing advice

What to know first

  • Extension does not work in Firefox or Safari
  • Full extension features require subscription
  • Searches return up to 500 keywords
  • No Etsy endorsement or certification

SERPTool: what it does well

  • Analyzes up to 1,000 keywords per analysis
  • Checks 17 weakness signals in top results
  • Provides a 0–100 Opportunity Score
  • Includes AI search visibility indicators
  • Offers summary and full SERP CSV exports

What to know first

  • No free trial
  • Subscription credits expire on renewal
  • AI Mentions lookups cost 40 credits each

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