Side by side
Lucid vs Podvertise Marketplace
Both stand on podcast advertising platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Lucid combines ad production, podcast matching, and campaign reporting, with separate options for podcast promotion and monetization. Keep the repeat-listener caveat and monetization eligibility threshold in mind when assessing results or fit.
Visit LucidChoose Podvertise Marketplace if you are buying podcast advertising or offering podcast inventory and want listings with filters for audience, format, placement, and price. Podcasters can join for free, while the stated starting price for the marketplace is $495 and individual offers have their own prices. Consider the account requirement for advertisers, PayPal payment method, and publisher commission terms when deciding whether the marketplace fits your workflow.
Visit Podvertise MarketplaceThe facts
| Lucid | Podvertise Marketplace | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | Web | Web |
| Lowest paid plan | Pay as your ad is delivered: $5 a month | Not published |
| Plans published | 5 | None |
| Maker | Not published | Not published |
| Website | getlucidpod.com | podvertise.fm |
| On podcast advertising platforms | #4 of 23 | #12 of 23 |
Lucid: what it does well
- Includes script, voice, and finished audio production.
- Advertisers approve the 30-second ad before it runs.
- Ranks eligible podcasts by audience, topic, and commercial fit.
- Reports listens, clicks, delivery progress, and placements.
- Always On promotion has no minimum download requirement.
What to know first
- Listen totals may include repeat listeners.
- Listen counts do not measure leads or sales.
- Monetization applications require 1,000 monthly downloads on a supported host.
- Monthly advertiser plans start at 97.00 USD.
Podvertise Marketplace: what it does well
- Catalog homepage says advertisers can search 600,000 active podcasts.
- Listings can be filtered by format, position, language, audience downloads, and price.
- Supports host-read, pre-recorded, interview, review, and cross-promotion formats.
- Podcasters can register for free and create offers.
- Advertisers pay for completed verified ad spots, according to the terms.
What to know first
- Advertisers need an account to place and track orders.
- PayPal is currently the accepted payment method for marketplace orders.
- Publisher commission is normally 15%, with variations by written agreement.
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