Overview

Stock Rover brings stock, ETF and fund research together with analysis of portfolio performance, sector exposure, diversification and risk. It covers major North American exchanges and provides decades of financial statements and market data. That combination makes it a practical fit for investors who want to investigate both individual investments and how their holdings fit together.

The service runs in a browser, so there is no software to install. Paid plans add brokerage integration for portfolio management, but Stock Rover does not execute trades. It is therefore a complement to a brokerage, not a replacement for one.

Key features

Screening and reports: Stock screening draws on more than 800 financial metrics and custom formulas, with ranking to help compare candidates. Research reports cover stocks, 7,400 ETFs and 20,000 mutual funds. This breadth is useful for investors who want to narrow a large field, though the trial restricts how much report access is included.
Ratings and warnings: Proprietary ratings cover Growth, Value, Profitability and Sentiment, while Investor Warnings flag potential red flags. These offer structured ways to assess candidates, but do not remove the need for investors to make their own judgments.
Portfolio analysis: Performance, allocation, sector exposure, diversification, risk and tax-lot tracking help investors assess a portfolio beyond its headline return. The stated maximum of 15 portfolios may suit an individual tracking several accounts, while higher paid tiers allow more.
Brokerage connections and security: Paid plans include brokerage integration for portfolio management. Most brokerages connect through Yodlee, with a separate direct-feed procedure for Interactive Brokers. Yodlee handles brokerage credentials; Stock Rover says it does not handle them. Browser-server traffic uses HTTPS, and investment data is stored in Massachusetts with backups in New Hampshire and secure third-party cloud storage.
Support: Email support is available during Eastern Time business hours on weekdays, with priority and hotline options varying by plan. The escalation options may matter to professionals, but are less consequential for investors using the service mainly for occasional research.

Pricing

Stock Rover has a free plan and a 14-day trial, followed by several paid tiers. The trial requires no credit card and reverts automatically to Free when it ends. It excludes CSV table exports and includes 20 Research Reports, Dow 30 access and up to five Stock Ratings Reports, so it gives a time-limited look at the research tools rather than unrestricted access.

Free: Free. It offers basic research on individual stocks and market monitoring. It is a reasonable starting point for light research, but lacks the larger portfolio, brokerage and screening allowances shown for paid plans.
Premium: 348.00 USD per year, billed annually at $348 per year. For the independent investor, it allows 15 portfolios, two brokerages, 15 screeners and 250 rows. This is the entry paid tier for an investor who wants brokerage-linked portfolio management and more room to screen.
Premium Plus: 588.00 USD per year, billed annually at $588 per year. For the tactical investor, it raises allowances to 25 portfolios, five brokerages, 30 screeners and 500 rows. It fits users whose research and account tracking exceed Premium's limits.
Ultimate: 948.00 USD per year, billed annually at $948 per year. For wealth builders and retirees, it provides 60 portfolios, 15 brokerages, 120 screeners and 1,000 rows. Those higher caps are aimed at investors managing more accounts or extensive screening workflows.
Ultimate Pro: 1,788.00 USD per year, billed annually at $1,788 per year. For advisors and wealth professionals, it allows 300 portfolios, 30 brokerages, 300+ screeners and 5,000+ rows. Its capacity is geared to professional-scale use rather than a typical personal portfolio.
Other billing options: Premium 2-Year is listed at 24.00 USD per year, with $288/year billed $576 every 2 years; Ultimate 2-Year is 69.00 USD per year, with $828/year billed $1,656 every 2 years. Professional Premium costs 34.00 USD per month, billed monthly, for the independent investor. Annual billing saves up to 30% and 2-Year billing up to 40%; payment is by credit card or PayPal.

Saved items remain restorable after re-enrolling in a paid plan, which reduces the risk of losing prior work when stepping away from a subscription. Check the billing term and allowances against the plan you intend to use, particularly if exports or larger screening quotas matter to your workflow.

Platforms

Stock Rover runs in a browser and is listed for web, Windows, Android and iOS. The browser-based service avoids installation, while mobile platform availability gives users additional ways to access it. The defining limitation remains the same across the service: trades must be executed elsewhere.

Who it's for

Stock Rover is a strong fit for self-directed investors who value detailed security screening, broad fund research and portfolio-level analysis in one workspace. Its escalating portfolio, brokerage, screener and row limits also make the upper tiers relevant to advisors and wealth professionals. It is a weaker choice for someone whose priority is trade execution, or who needs CSV exports during the trial.

Pros and cons

Pros: Extensive screening metrics, custom formulas and broad report coverage support deeper candidate research.
Pros: Portfolio performance, allocation, risk and tax-lot tools bring useful context to individual-security research.
Pros: The no-card trial and automatic move to Free let investors explore the service without a trial charge.
Cons: No trade execution means users must switch to a brokerage to act on research.
Cons: Trial export and report limits constrain evaluation for users who depend on CSV workflows or extensive reports.
Cons: Brokerage integration is reserved for paid plans, and larger capacities require substantially more expensive tiers.

Alternatives

For a wider comparison, see Portfolio Management Software. Consider Sharesight if its free allowance of one portfolio, 10 holdings and one custom group fits your tracking needs. Snowball Analytics is another free-plan option for beginners and index fund investors, with one portfolio and 10 holdings.

Portfolio Performance is worth considering if a free, open-source desktop application suits you better. Choose Finary if its Finary Plus plan's unlimited linked accounts and tracked goals are a closer match. getquin offers a free plan with unlimited bank and broker connections, which may suit users prioritizing connection breadth.

BlackRock Aladdin is an institutional platform with custom pricing. rotki is a freemium option for users seeking a desktop or self-hosted platform. Wealthfolio is another freemium alternative with desktop, mobile, web and self-hosted platform options.

Verdict

Choose Stock Rover if you are a self-directed investor who wants substantial screening, research reports and portfolio analytics in a single browser-based service. Its main advantage is the depth and breadth of analysis; its main drawback is that it stops short of trading, with trial exports and reports limited as well. Investors who need to place trades in the same tool should choose a different service.

	Insightfolio Advisor	Stock Rover
Free plan		Yes
Free trial		Yes
Paid from		$2/mo
Platforms	api, Web	Android, iOS, Web, Windows
Performance reporting	Yes	Yes
Allocation analysis	Yes	Yes
Risk analysis	Yes	Yes
Free plan		Yes
Paid from		$24/user/mo
Asset class coverage		multi_asset
Tax-lot tracking		Yes
Maximum portfolios		15 portfolios

Insightfolio Advisor vs Stock Rover

Insightfolio Advisor

Stock Rover