Overview

Webflow brings site creation, content management, and hosting together, with Webflow Cloud for dynamic applications. Webflow AI can turn a prompt into a customized, production-ready site, while integrations can connect existing codebases and stacks using APIs, custom logic, and real-time data. That makes it a flexible option for more involved projects; a simple site with few pages may not need its application and integration capabilities.

Managed hosting includes security and updates without maintenance, as well as global DDoS and bot protection. Webflow states that it is SOC 2 Type II, CCPA, and GDPR compliant. Its hosting processes tens of billions of page views monthly and reaches 95% of the world in under 50 milliseconds. These capabilities suit sites with demanding traffic or security needs, though they do not remove the need to consider plan quotas.

Key features

CMS and blogging: CMS items can hold blog posts and be organized into Collections. The Premium plan adds Webflow CMS, code components, and site search, making it a stronger fit than Basic for content-rich sites.
AI site building: Webflow AI can create a customized site from a prompt. It is included in Starter and Basic, so users can explore the workflow without first choosing a higher-priced plan.
Team collaboration: A shared workspace supports design, development, and marketing teams. The Team plan includes 5 full seats, 5 limited seats, and up to 100 free seats, a useful structure for collaboration that should be weighed against its annual contract.
Code and applications: Webflow Cloud hosts dynamic web applications, and premium plans support developer-built or AI-generated code components on the canvas. Limited code export may matter to teams that need to take their work elsewhere.
Support: Support channels include the Help Center, Support Portal, and Webflow University; Team adds priority support.

Pricing

Webflow uses a freemium model. Site prices are shown in USD per site, with applicable taxes added at checkout; yearly billing can save up to 40%.

Starter — 0.00 USD per free: Includes a Webflow.io domain, 2 static pages, Webflow AI, and a free Starter Workspace. The free tier also has limited CMS, 1 GB of bandwidth, and 50 form submissions. With no custom domain and tight page, bandwidth, and form caps, it is best for exploring or experimenting rather than a growing public site.
Basic — 15.00 USD per month (billed annually): Adds a custom domain, 300 static pages, 10 GB of bandwidth, and Webflow AI. It is the more suitable paid choice for a site built primarily from static pages, but it does not include the Webflow CMS, code components, or site search listed with Premium.
Premium — 25.00 USD per month (billed annually): Adds Webflow CMS, code components, and site search for content-rich sites with more robust CMS and traffic needs. The added cost over Basic is justified when those capabilities matter, not simply for a basic page-based site.
Standard Ecommerce — 29.00 USD per month (billed annually): Includes 500 ecommerce items, a 2% transaction fee, and a custom shopping cart and checkout. The item allowance and transaction fee are material constraints for stores comparing ongoing costs.
Team — 2500.00 USD per month: For growing teams, with an annual contract required. It includes the stated seat allocation and priority support, but the contract and price make it a poor fit for an individual or small site.
Enterprise — custom pricing: A flexible, fully customizable solution with sales contact required.

Starter is the only free plan. The listed paid monthly rates are billed annually where stated; the Team plan requires an annual contract.

Platforms

Webflow is available on the web. Hosting is included, and Webflow provides no-maintenance security and updates.

Who it's for

Webflow is a strong fit for site owners who want visual building, hosting, and content tools together, and for teams connecting a site to existing code or dynamic applications. Premium is the more relevant option for content-heavy sites; Standard Ecommerce is for stores that can work within its 500-item allowance and 2% transaction fee. Choose another approach if you need a custom domain on a free plan, or if the Starter caps are too restrictive and the paid plans exceed your needs or budget.

Pros and cons

Pro: Managed hosting includes security, updates, DDoS and bot protection, reducing routine hosting maintenance.
Pro: CMS, AI site building, integrations, and dynamic app hosting cover needs beyond static page creation.
Pro: Starter lets users explore without a paid plan and includes a free Starter Workspace.
Con: Starter lacks a custom domain and is capped at 2 static pages, 1 GB bandwidth, and 50 form submissions.
Con: Basic omits the CMS and site search features that distinguish Premium, so a content-rich site costs more.
Con: Standard Ecommerce charges a 2% transaction fee, while Team requires an annual contract at 2500.00 USD per month.
Con: Limited code export may restrict teams that need to move code outside Webflow.

Alternatives

Consider WordPress.com if you want a free plan with 1 GB storage and unlimited pages and posts; its listed platforms include Android and iOS. Wix Website Builder is another freemium web option, with a free plan that includes hosting, a drag-and-drop editor, and no-code design features. Choose Drupal if you want free, open-source software and can handle self-hosting and technical setup. Elementor offers a free plan and paid options for one or more sites, including tiers listed for 1 and 3 sites. GoDaddy Websites + Marketing has a free plan and lists mobile apps as well as web access. Joomla is a free, GPL-licensed CMS download. HubSpot CMS Hub has a free plan for up to 2 users and a paid Starter plan. Nicepage is a freemium option whose free Starter plan includes 2 desktop projects, 2 online projects, and 250 MB storage per site.

Browse Website builders, No-Code Website Builders, Nonprofit Website Builders, Agency Website Builders, Dental Website Builders, and Music Website Builders to compare options by category.

Verdict

Choose Webflow if you want site design, managed hosting, CMS capabilities, and dynamic application support in one platform, and can match your needs to its plan limits. Its strongest case is that breadth; its clearest reasons to look elsewhere are the restrictive Starter caps, the cost of CMS capabilities, and the Team plan's annual commitment.

	HubSpot CMS Hub	Webflow
Free plan	Yes	Yes
Free trial	Yes	No
Paid from	$720/mo	$15/mo
Open source	No	No
Platforms	api, Web	Web
Free plan	Yes	Yes
Hosting included	Yes	Yes
Paid from	—	$15/mo
Custom domain on free	—	No
E-commerce	—	full
AI site builder	—	Yes
Blogging	—	Yes
Code export	—	Yes

HubSpot CMS Hub vs Webflow

HubSpot CMS Hub

Webflow