Side by side
Gupshup vs SimplyRCS
Both stand on rcs messaging platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
Gupshup combines conversational agents, campaign tools, channel support, and human escalation. Self-serve WhatsApp use has a per-message Gupshup charge, with additional WhatsApp fees billed at actuals.
Visit Gupshup
Free plan Open source APISelf-hostedWeb
SimplyRCS combines branded messaging, bot creation, campaign measurement, and consent controls for a US-only business audience. Consider the separate sender fees and messaging charges alongside the listed monthly plan prices.
Visit SimplyRCSThe facts
| Gupshup | SimplyRCS | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Yes |
| Runs on | API, Web | API, Self-hosted, Web |
| Lowest paid plan | Free or on request | AI Starter: $20 a month |
| Plans published | 4 | 7 |
| Maker | Gupshup | Not published |
| Website | gupshup.ai | simplyrcs.ai |
| On rcs messaging platforms | #2 of 34 | #1 of 34 |
Gupshup: what it does well
- Agents can take actions using real-time conversation context
- Complex cases can escalate to human support
- Supports WhatsApp, Instagram, SMS, web and app, RCS, and voice
- More than 500 plug-and-play integrations are listed
- Free plan is listed
What to know first
- Gupshup charges $0.001 per WhatsApp message
- WhatsApp fees are billed at actuals
- Enterprise pricing requires contacting Gupshup
SimplyRCS: what it does well
- Supports RCS, SMS, and MMS messaging
- Automatic RCS-to-MMS/SMS fallback
- Analytics include reads, taps, conversions, and cost
- Consent checks and quiet-hour enforcement
- Free plan has no platform charge
What to know first
- Supports US businesses only
- $200 annual Aegis sender review
- $500 one-time T-Mobile sender activation
- Messaging charges apply at published rates on free plan
Alternatives to Gupshup Alternatives to SimplyRCS The whole list