Side by side
Google Meridian vs PyMC-Marketing
Both stand on marketing performance management software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APILinuxMac+2
Meridian combines causal marketing measurement, budget planning, and options for geo-based calibration. Teams using the Scenario Planner need a trained model in an accessible Google Drive or Cloud Storage location.
Visit Google Meridian Free plan LinuxSelf-hosted
PyMC-Marketing combines Bayesian MMM and customer analytics models with calibration, prediction, and budget allocation tools. Its documented software requirements make the Python environment a key fit consideration.
Visit PyMC-MarketingThe facts
| Google Meridian | PyMC-Marketing | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | API, Linux, Mac, Self-hosted, Web | Linux, Self-hosted |
| Lowest paid plan | Free or on request | Free or on request |
| Plans published | 1 | 1 |
| Maker | Not published | Not published |
| Website | developers.google.com | pymc-marketing.io |
| On marketing performance management software | #1 of 24 | #2 of 24 |
Google Meridian: what it does well
- Free, open-source modeling library.
- Supports budget optimization and scenario planning.
- GeoX experiments can inform model calibration.
- Includes expanded model health diagnostics.
What to know first
- Scenario Planner needs an accessible trained model.
- The notebook requires a model in Google Drive or Cloud Storage.
- Meridian Studio is a separate enterprise platform.
PyMC-Marketing: what it does well
- Free and open source under Apache 2.0.
- MMM includes diagnostics and out-of-sample predictions.
- Supports empirical experiment calibration and budget optimization.
- Includes customer lifetime value and segmentation models.
- Offers multiple NUTS samplers and GPU acceleration.
What to know first
- Requires Python 3.12 or later.
- Requires PyMC 6.0 or later.
- Requires ArviZ 1.2 or later.
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