Side by side
Ghost vs Piano DMP
Both stand on publishing and subscriptions software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free trial Web
Ghost brings publishing, newsletters, memberships, and editorial tools into one platform. It offers a trial but no permanent free plan, and publication revenue may still incur processor fees.
Visit Ghost
Paid AndroidAPIiPhone+1
Piano Audience connects profile data, segmentation, content analysis, and activation within Piano's products and external destinations. Its stated limit on cross-Web tracking is worth considering when planning audience collection.
Visit Piano DMPThe facts
| Ghost | Piano DMP | |
|---|---|---|
| Free plan | A free trial | Not published |
| Open source | Not published | Not published |
| Runs on | Web | Android, API, iPhone, Web |
| Lowest paid plan | Starter: $18 a month | Not published |
| Plans published | 4 | None |
| Maker | Ghost | Not published |
| Website | ghost.org | piano.io |
| On publishing and subscriptions software | #11 of 22 | #15 of 22 |
Ghost: what it does well
- Supports free and paid memberships
- Includes built-in email newsletters
- Offers custom domains and theme customization
- No Ghost platform fee on publication revenue
What to know first
- No permanent free plan
- Starter limits uploads to 5 MB
- Payment processor fees still apply
Piano DMP: what it does well
- Combines anonymous and known customer profiles.
- Creates look-alike segments for targeting and analysis.
- Content crawler classifies by entities, sentiment, and subject.
- Exports can be transformed and scheduled to multiple destinations.
What to know first
- Pricing is available on request.
- Audience-Composer connection requires setup by Piano Support.
- Composer integration limits profile attributes and custom segments per site group.
Alternatives to Ghost Alternatives to Piano DMP The whole list