Overview

Frase combines topic research and long-form drafting with SEO optimization and GEO scoring. It can write in a brand voice, assess content for Google and AI search, and help teams publish and maintain pages. Alongside rank tracking, site audits, backlink analysis, and competitor research, AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI.

Content Guard watches rankings and traffic decay, then drafts fixes for approval; automatic publishing can be enabled for any content type. Frase Answers responds to visitors using a site's own content with citations and records the questions they ask. Together these functions make Frase more than a drafting tool: it addresses creation, ongoing search visibility, and reader questions in one workflow.

Publishing connects to WordPress, Webflow, Sanity, and Wix, or can use FraseCMS. Frase also supports MCP and CLI workflows in Claude, ChatGPT, Codex, Cursor, and terminals. Its REST API offers content, SERP, and audit endpoints with webhooks on every plan, giving teams room to connect custom processes without reserving API access for Enterprise.

Key features

Research and writing: Frase researches topics and drafts long-form content in a brand voice. Native writing in more than 70 languages and locale variants suits teams publishing across markets.
Search optimization: SEO features and GEO scoring evaluate content for Google and AI search. Rank tracking, audits, backlink analysis, and competitor research broaden the toolkit, though article and audit-page quotas still constrain throughput.
Visibility and upkeep: AI Visibility tracks citations across five named AI-search services. Content Guard monitors a limited number of pages by plan and proposes fixes for approval, so the monitoring scope grows with the subscription.
Publishing and answers: Teams can publish to four named CMS platforms or FraseCMS. Frase Answers uses site content to respond with citations and captures visitor questions; automatic publishing is an option when enabled.
Collaboration and control: Admins manage billing, Editors create and edit, and Viewers have read-only access. SOC 2 Type II attestation, GDPR compliance, encryption at rest and in transit, access controls, audits, and vulnerability scanning address organizational security needs.

Pricing

Starter costs $39.00 USD per month billed yearly, or $49/mo month to month, and includes one seat, one site, 10 articles per month, 50 audit pages per month, and Content Guard monitoring for 10 pages. It is a practical entry point for an individual or small site, but the article and monitoring caps will matter to regular publishing teams. Yearly billing saves 20% on the monthly rate.

Professional costs $103.00 USD per month billed yearly, or $129/mo month to month. It raises capacity to three seats, five sites, 40 articles per month, 250 audit pages per month, and 75 Content Guard pages. This is the more suitable tier for a small team managing several sites.

Scale costs $239.00 USD per month billed yearly, or $299/mo month to month. It includes five seats, up to 10 domains, 100 articles per month, 1,000 audit pages per month, and monitoring for 300 Content Guard pages. The larger quotas favor agencies or teams with substantial publishing and audit workloads, though the five-seat limit remains a consideration.

Enterprise has custom pricing, seats, domains, limits, and API access. It adds white-label reports, a branded client portal, SSO and SAML, a dedicated account manager, and an SLA, fitting organizations that need tailored capacity and account support.

The 7-day trial is capped at five articles, 50 audit pages, 25 AI prompts, and three seats. FraseCMS is a separate publishing option: Free provides 100,000 monthly page views and 25 GB bandwidth with a Powered by Frase badge; Basic costs $19.00 USD per month for 250,000 monthly page views, 100 GB bandwidth, a custom subdomain or subdirectory, and no badge; Pro costs $99.00 USD per month for 1,000,000 monthly page views, 500 GB bandwidth, and dedicated support. CMS tiers are useful for hosting, but they do not replace the content-workflow quotas of the paid Frase plans.

Platforms

Frase is available on the web, through an extension, and via API. Its 16 native integrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT, and MCP. The site states that customer data obtained through Google Workspace APIs or other platforms is not used to train generalized AI or machine-learning models.

Who it's for

Content marketers, SEO professionals, agencies, enterprise content teams, freelance writers, and publishers can use Frase to bring research, writing, optimization, and maintenance together. Multilingual publishers benefit from support for more than 70 languages and locale variants. It is less compelling for a solo writer with low volume who needs only occasional drafting: the stronger case is for teams that can use its optimization, publishing, collaboration, and monitoring breadth.

Pros and cons

Pro: One workflow covers research, long-form writing, optimization, publishing, AI citation monitoring, and maintenance, reducing the need to split those tasks across separate tools.
Pro: The REST API is available on every plan, while MCP and CLI extend workflows into several named assistants and terminals.
Pro: Role-based permissions and stated security controls support collaborative and organizational use.
Con: Starter's 10 articles and 50 audit pages per month are modest for a busy publishing operation, and the trial has similarly explicit caps.
Con: Seat and page-monitoring limits step up by plan; teams needing more than five seats or tailored controls must move to custom-priced Enterprise.
Con: Frase's wide scope may be unnecessary for users seeking only a narrow writing or optimization function.

Alternatives

Choose GSEOeditor if a no-time-limit free plan is the priority: it includes 25 searches and 25 AI credits total, one workspace, and 10 pages, but no free trial. Hovers is worth considering for a freemium option whose free plan includes one website, one AI article generation, cluster and gap analysis, auto internal linking, and a topic cluster engine.

PageOptimizer Pro may suit users prioritizing POP credits and an AI Visibility Tracker: its Basic plan costs $40.00 USD per month and includes 20 POP credits per month, unlimited domains, and POP AI Writer. YourText.Guru is another freemium alternative, with a Lite plan at $107.00 USD per month that includes 50 SEO optimizations per month, two members, and 25,000 AI tokens per month.

GazeSEO offers a free Starter tier with one project, one seat, 150 content AI credits, and up to three optimized content items. MarketMuse has a free plan for one user and 10 queries per month, making it an option for limited query use. NEURONwriter is a paid alternative with a free plan and trial; Bronze costs $23.00 USD per month and includes two projects or folders and 25 content-writer analyses. Originality.ai is a freemium alternative focused on AI detection, with a free tier of three scans per day and 2,000 words per scan.

For broader category browsing, see Content Optimization Software, SEO Content Optimization Software, AI SEO Software, AI Blog Writing Tools, SEO Writing Software, and AI Copywriting Software.

Verdict

Frase is a strong fit for content and SEO teams that need one system for research, optimization, publishing, and ongoing visibility across both search results and AI citations. Its decisive advantage is that breadth, backed by API access on every plan; its main drawback is that article, audit, seat, and monitoring quotas impose clear ceilings as workloads grow. Choose it when those connected workflows matter, and look elsewhere if you need only a lightweight writing tool or cannot work within the plan limits.

	Frase	LazySEM
Free plan	Yes	No
Free trial	Yes	No
Paid from	$19/mo	—
Open source	No	No
Platforms	api, extension, Web	Web
Free plan	No	Yes
Paid from	39 /mo	23.99 /mo
Search intent analysis	—	Yes
Topic coverage analysis	—	Yes
Entity analysis	—	Yes
Content briefs	—	Yes

Frase vs LazySEM

Frase

LazySEM