Side by side
Finova Broker CRM vs RAD CRM
Both stand on mortgage crm software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid Web
Finova Broker CRM combines broker-focused case management with configurable workflows, customer portal functions, and compliance tools. Buyers need to request pricing and choose between the stated setup options.
Visit Finova Broker CRM
Paid AndroidiPhoneWeb
Choose RAD CRM if you need mortgage-focused lead, borrower, marketing, and loan officer tools alongside team features. Look elsewhere if you need a free plan or want to avoid per-team-member and usage charges.
Visit RAD CRMThe facts
| Finova Broker CRM | RAD CRM | |
|---|---|---|
| Free plan | Not published | No |
| Open source | Not published | Not published |
| Runs on | Web | Android, iPhone, Web |
| Lowest paid plan | Free or on request | Expert: $197 a month |
| Plans published | 1 | 3 |
| Maker | Not published | Not published |
| Website | finova.tech | theradcrm.com |
| On mortgage crm software | #19 of 29 | #23 of 29 |
Finova Broker CRM: what it does well
- Tracks borrowers, loan pipelines, applications, and onboarding.
- Workflow and interface settings can be configured without code.
- Customer portal supports KYC, documents, signatures, and updates.
- Includes GDPR workflows and ISO 27001 and ISO 27017 certifications.
What to know first
- Pricing is available on request.
- Expert setup takes 2 to 4 weeks.
- Off-the-shelf setup can take up to 3 days.
RAD CRM: what it does well
- Connects to Zillow, Bankrate, FreeRateUpdate, and Mortgage Research Center.
- RAD LOA calculates income, reads documents, and pre-approves borrowers.
- Includes loan pipeline tracking and automated marketing and SMS workflows.
- Supports iOS, Android, and web access.
- Offers team tools for assigning leads and reviewing production.
What to know first
- No free plan is available.
- Expert starts at $197 a month, with added team and usage charges.
- Enterprise pricing is custom and requires contacting RAD CRM.
Alternatives to Finova Broker CRM Alternatives to RAD CRM The whole list