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DonorAtlas vs DonorTrends

Both stand on nonprofit donor prospecting software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

DonorAtlas

Paid APIWeb

DonorAtlas combines prospect research, wealth screening, and CRM connectivity for relationship-focused organizations. Pricing is quoted, and the product is positioned as an intelligence tool alongside a CRM.

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DonorTrends

Paid Web

DonorTrends brings donor analysis, predictive reports and benchmarking together with expert support. Organizations should request pricing and consider which reports match their data and fundraising questions.

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The facts

DonorAtlasDonorTrends
Free planNot publishedNot published
Open sourceNoNot published
Runs onAPI, WebWeb
Lowest paid planFree or on requestFree or on request
Plans published31
MakerNot publishedNot published
Websitedonoratlas.comdonortrends.eu
On nonprofit donor prospecting software#8 of 19#12 of 19

DonorAtlas: what it does well

  • Profiles include cited and verified sources
  • Upload lists of any size
  • Natural-language search and segmentation
  • CRM integrations and an open API
  • Maker says customer data is not used to train AI models

What to know first

  • Pricing is available only on request
  • Works alongside a CRM rather than replacing one
  • Prospect scoring is not included

DonorTrends: what it does well

  • MAAP applies 10 predictive models to donor data.
  • Member Metrics analyzes five years of retention and giving.
  • Socio-demographic report covers 50 characteristics.
  • Benchmark compares more than 20 KPIs across multiple years.

What to know first

  • Pricing is available on request.
  • MAAP delivery takes up to a day after data receipt.
  • Member Metrics applies to organizations with donating members.

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