Overview

ConvertFlow brings quizzes, forms, popups, landing pages, surveys and ecommerce offers into one funnel platform. It is best suited to marketers and ecommerce teams that need targeted campaigns and experimentation in the same workspace. Its breadth is the draw; view and campaign caps, plus integrations that start on a paid plan, make tier selection consequential.

Key features

Campaigns and targeting

A visual editor covers quizzes, forms, popups, landing pages, surveys, product recommendations, upsells, cross-sells and embedded calls to action. That range can replace a collection of single-purpose campaign tools for teams working across the funnel, though smaller teams may not need every format. Remix AI can generate and optimize funnels using knowledge from more than 200,000 experiments across thousands of brands.

Campaigns can target quiz answers, cart activity, visit history, custom fields and CRM contact segments. This is useful for tailoring messages to both on-site behavior and customer records. ConvertFlow connects with marketing, ecommerce, CRM, analytics and automation tools, and supports Zapier, Segment, custom webhooks and a JavaScript API. Those integrations are paid-plan features, so the free tier is a poor fit for workflows that rely on connected systems.

Publishing and experimentation

Landing pages can be published to Shopify pages with one click or hosted on a custom domain with HTTPS. Testing includes A/B, multivariate and round-robin split tests, AI-generated split tests and scheduled experiments. This gives teams several ways to compare campaign approaches, while the plan limits determine how far testing can scale.

ConvertFlow says its tracking script is 10–20 KB, loads asynchronously and is cached and served through a global CDN. It also says account passwords are hashed and describes measures to protect customer and consumer data. Enterprise plans can enable SOC 2 reports, SSO/SAML and data compliance controls, making those controls relevant to larger organizations rather than teams on lower tiers.

Pricing

ConvertFlow has a free plan and paid plans starting at $25/mo (annual). The plan prices below are stated as annual-billing amounts.

Plan	Price	What it includes	Best fit
Free	0.00 USD per free	5 funnel campaigns, previews and testing; integrations require a paid plan.	Trying a small number of campaigns before committing, if integrations are not needed.
Personal	25.00 USD per year	Up to 10k monthly funnel views, 10 funnel campaigns, 400+ templates and 1 domain per site.	Smaller operators who need templates and a modest campaign allowance.
Prime	83.00 USD per year	Up to 30k monthly funnel views, 25 campaigns, CRM and SMS integrations, Zapier and custom webhooks.	Teams that need more campaign capacity and connected marketing systems.
Pro	250.00 USD per year	Up to 100k monthly funnel views, funnel A/B split-testing, conditional logic and products, identity resolution and targeting.	Teams with meaningful traffic that need more advanced targeting and testing.
Plus	833.00 USD per year	Up to 1M monthly funnel views, a dedicated account manager, funnel accelerator and monthly optimization meetings.	Higher-volume teams that want account support alongside greater view capacity.

The lower tiers trade scale and capability for lower entry costs: Personal is capped at 10k monthly funnel views and one domain per site, while Prime raises the caps and adds integrations. A/B split-testing and identity resolution are specified for Pro, and Plus is the tier with dedicated account management and monthly optimization meetings. Paid plans include campaign-launch and split-testing assistance; higher tiers add onboarding, private Slack, dedicated account management and optimization meetings. A free trial is available.

Platforms

ConvertFlow supports web and API. The platform also identifies web_mobile support, making it relevant to teams considering mobile web experiences alongside browser-based campaigns.

Who it's for

Entrepreneurs, marketing professionals, agencies, ecommerce brands and lead-generation teams are the stated audience. It is particularly suited to businesses combining lead capture and ecommerce offers with audience targeting and testing. Teams seeking only a basic popup tool, or those unwilling to manage campaign and monthly-view limits, may prefer a narrower alternative.

Pros and cons

Pros: A broad set of funnel formats, targeting signals and test types lets teams manage varied conversion campaigns in one platform.
Pros: Shopify publishing, custom-domain hosting with HTTPS, and integrations including Zapier and webhooks support ecommerce and connected workflows.
Pros: The Plus tier pairs a 1M monthly-view cap with a dedicated account manager and monthly optimization meetings.
Cons: The free plan allows five campaigns but excludes integrations, limiting its usefulness for connected marketing workflows.
Cons: View and campaign caps rise by tier, so growing traffic or campaign volume can require a higher plan.
Cons: SOC 2 reports, SSO/SAML and data compliance controls are enterprise-plan options, not baseline capabilities for every buyer.

Alternatives

Choose BDOW! if a free popup-focused option with a 100-conversion and 500-emails-per-month allowance, visitor targeting and analytics better suits the job than ConvertFlow's wider funnel toolkit.

FireBox is another option to compare for a self-hosted popup-oriented setup.

Getsitecontrol may suit teams that want a free tier with 10,000 monthly widget views and unlimited contacts, or a $19.00 USD per month Pro plan.

Icegram Engage offers a free single-site starter tier for popups, action bars, toasts and messengers with basic targeting rules.

OptiMonk is worth considering when a free plan with 10,000 pageviews per month, AI credits and one domain is a closer fit.

Picreel offers a free tier with up to 5,000 pageviews per month and unlimited campaigns, domains and popups, which may suit teams prioritizing campaign quantity over broader funnel functions.

Popup Maker is a self-hosted alternative with a free plan that includes unlimited popups, themes, impressions and views.

Popupsmart has a free tier capped at 5K pageviews per month, one website, one live popup and a 100-email quota.

For category browsing, see Popup Software, Sales Funnel Builders, Lead Generation Software, Pop-Up Builder Software, Lead Capture Software and Conversion Rate Optimization Software.

Verdict

ConvertFlow is a strong fit for marketing and ecommerce teams that want campaign creation, behavioral targeting and experimentation together. Its breadth and Shopify publishing are compelling reasons to choose it; look elsewhere if your needs center on a simple popup or if its rising view caps and paid-only integrations do not fit your budget or workflow.

	ConvertFlow	OpenFunnels
Free plan	Yes	Yes
Free trial	Yes	No
Paid from	$25/mo	Free
Open source	No	No
Platforms	api, Web	self-hosted, Web
Free plan	Yes	Yes
Paid from	25 /mo	—
Built-in checkout	—	No
Upsells and order bumps	—	No
Email automation	—	Yes
A/B testing	—	Yes
Custom domains	—	Yes

ConvertFlow vs OpenFunnels

ConvertFlow

OpenFunnels