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Cohora vs Metrilo

Both stand on customer lifetime value software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Cohora

Paid Web

Choose Cohora if your ecommerce brand wants customer intelligence, segmentation, loyalty, and engagement tools in one platform. It is designed to work alongside tools such as Klaviyo and Smile.io, adding customer insights and engagement inputs. Consider another option if you need a listed, fixed price before requesting a demo.

Visit Cohora

Metrilo

Paid API

Metrilo combines ecommerce, event, and funnel tracking with API access across three monthly plans. The paid-only structure and plan prices should be weighed against the analytics capabilities required.

Visit Metrilo

The facts

CohoraMetrilo
Free planNot publishedNo
Open sourceNot publishedNot published
Runs onWebAPI
Lowest paid planFree or on requestEssential: $199 a month
Plans published13
MakerNot publishedMetrilo
Websitecohora.commetrilo.com
On customer lifetime value software#26 of 37#30 of 37

Cohora: what it does well

  • Combines purchase history, preferences, feedback, behavior, and engagement data.
  • Dynamic segments use transaction and zero-party data.
  • Supports personalized journeys, promotions, and product recommendations.
  • Loyalty rewards can recognize purchases, referrals, reviews, and other engagement.
  • Real-time dashboards include attribution and retention insights.

What to know first

  • Pricing is custom and tied to engagement.
  • Pricing details require a demo request.
  • The platform is available on the web.

Metrilo: what it does well

  • Event tracking included
  • Conversion funnel analysis
  • Ecommerce tracking
  • API access
  • 14-day trial available

What to know first

  • No free plan
  • Starts at $199 per month
  • Higher tiers cost $379 or $599 monthly
  • API listed as the platform

Alternatives to Cohora Alternatives to Metrilo The whole list