Overview

Typeform is a form-building and automation platform for teams that need more than a way to collect answers. It is best suited to marketing, research, product, HR, and customer-success teams that want to personalize forms and connect responses to follow-up work. Its combination of branching, integrations, and response analysis is compelling, but lower response quotas and a restricted mobile editor can make it a poor fit for some workloads.

Key features

Form creation and personalization

A no-code drag-and-drop editor, templates, conditional logic, and AI-generated questions support forms, surveys, quizzes, tests, polls, applications, landing pages, NPS surveys, registrations, and short forms. Typeform AI can build from prompts, adapt forms to respondents, edit and reorder questions or End Screens, create branching rules, refine wording, and translate forms. This breadth is useful when one team needs several kinds of respondent-facing experiences; the conditional logic and AI tools also help tailor the path instead of presenting everyone with the same questions.

Distribution and connected workflows

Forms can be shared by link or QR code, embedded on websites or in emails, and given custom launch options. Typeform offers more than 300 native integrations, including HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly, and Notion, as well as over 500 integrations through Zapier. Workflow Builder and Contacts & Automations can qualify and route leads, notify teams, trigger follow-up emails or Slack alerts, create tasks, and start onboarding or feedback sequences. That makes Typeform a stronger choice when answers need to prompt action across a team's tools than when the requirement is simply a standalone form.

Analysis and research

The Insights Hub uses AI to surface response trends, outliers, sentiment, and themes, with charts and shareable reports. Research Flow can recruit participants, conduct moderated research, and synthesize insights. These capabilities make the platform relevant to teams that need to move from collection to interpretation, though the plan and response limits still matter for high-volume projects.

Mobile and security

Respondents can complete forms on smartphones and tablets running supported iOS or Android versions, as well as Windows and Mac computers. On mobile, creators can make AI forms, edit forms made on desktop, and publish them, but cannot add logic, change question settings or layouts, or create question groups. Mobile is therefore useful for basic editing and publishing, not a full replacement for desktop form-building.

Typeform states that it supports GDPR, SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, CCPA, and HIPAA compliance or certification, with US and EU data centers. It says data in transit is encrypted with TLS 1.2 and data at rest with AES-256, with redundant backups for critical data. Enterprise includes SSO; 2FA is also among the platform's security measures.

Pricing

Typeform has a free plan and a 14-day trial. Paid plans are billed monthly or at lower monthly rates with annual billing; the annual totals below show the commitment. Check the response allowance against expected volume: moving up increases capacity, but also raises the price.

Plan	Price and terms	What it includes
Free	0.00 USD per free; ongoing	Unlimited forms and 10 responses/month. A no-cost way to try the builder, but a tight cap for live collection.
Basic	39.00 USD per month; yearly option 28 USD/mo, 468 USD total/yr	100 responses/month, 1 user, unlimited typeforms, AI form creation, conditional logic, webhooks, and integrations. Suits a solo user with modest volume; the response ceiling limits broader use.
Plus	79.00 USD per month; yearly option 56 USD/mo, 948 USD total/yr	1,000 responses/month and 3 users, plus Basic features, removal of Typeform branding, and a custom subdomain. The stronger fit for branded team work, but still capped at 1,000 responses.
Business	129.00 USD per month; yearly option 91 USD/mo, 1,548 USD total/yr	10,000 responses/month and 5 users, plus Plus features, drop-off rates, conversion tracking, priority support, and live chat. This is the clearest step up for teams that need both more volume and conversion analysis.
Talent	169.00 USD per month; yearly option 119 USD/mo, 2,028 USD total/yr	3,000 responses/month and 3 users, unlimited typeforms and questions, video questions and answers, reCAPTCHA, and multi-language support. Its recruiting-oriented tools may suit talent workflows, but its response quota is lower than Business despite the higher price.
Growth Flow	379.00 USD per month after 14 days; annual option 266 USD/mo after 14 days; 14-day free trial, credit card required	10,000 responses/month, 5 users, enrichment for 1,500 responses/month, Ask AI and Smart Insights, and Contacts & Automations. The trial requires a credit card, and the price is substantially higher than Business for teams that need this workflow package.
Enterprise	Custom pricing; contact sales	Unlimited responses and seats, a dedicated Customer Success Manager, SSO, HIPAA and GDPR compliance, US or EU data center, and priority expert support. It is aimed at organizations needing scale and enterprise-level support rather than a fixed self-serve quota.

Platforms

Typeform is web-based and supports Android, iOS, macOS, and Windows, as well as API access. Respondents can use supported mobile devices, but creators who need to build branching logic, adjust question settings, or change layouts will need the desktop editor.

Who it's for

Typeform fits teams in marketing, product and UX, growth, HR and talent, customer success, operations, and research, as well as founders, when they need to collect online responses and use them in follow-up workflows. Its range of form types, integrations, automation, and analysis is most valuable when those functions work together. A simple form with low volume may not justify paid plans, while teams relying on mobile creation or needing more responses than a plan allows should weigh those constraints carefully.

Pros and cons

Pros: Broad form types and AI-assisted editing support different collection needs without requiring code.
Pros: Conditional logic, integrations, and automation can connect answers to lead routing, team alerts, and follow-up sequences.
Pros: AI-driven insights and research tools extend the platform beyond collection into response analysis.
Cons: Free allows just 10 responses/month; Basic includes 100/month, so even modest ongoing volume can require an upgrade.
Cons: Mobile creation lacks logic, question settings, layout changes, and question groups, limiting serious form editing away from desktop.
Cons: Growth Flow requires a credit card for its 14-day trial, and Talent costs more than Business while including fewer monthly responses.

Alternatives

For a free form builder with a stated allowance of 500 submissions/month, 200 MB file storage, and 10 payment submissions, Zoho Forms is worth considering instead of Typeform's 10 free responses/month. Jotform is another freemium option, with a free Starter plan that allows 5 forms and 100 monthly submissions. If form responses are not the main need and free cloud storage is the priority, Google Drive includes up to 15 GB with a Google Account.

Other options include Formlets, forms.app, Paperform, 123FormBuilder, and Cognito Forms.

Browse more choices in Online Form Builders, Survey Software, Lead Capture Software, AI Survey Generators, Survey API Software, and Form Builder Software.

Verdict

Choose Typeform if your team wants polished, branching forms linked to integrations, automation, and response analysis, and your expected volume fits the selected plan. Look elsewhere if you need a generous free response allowance, unrestricted mobile editing, or more predictable costs at higher volumes.

	Cognito Forms	Typeform
Free plan	No	Yes
Free trial	No	Yes
Paid from	—	$39/mo
Open source	No	No
Platforms	Web	Android, api, iOS, macOS, Web, Windows
Free plan	Yes	Yes
Paid from	19 /mo	28 /mo
Payment collection	Yes	Yes
File uploads	Yes	Yes

Cognito Forms vs Typeform

Cognito Forms

Typeform