Overview

GivingDNA is a fundraising analytics and donor-profiling platform for teams that want to turn constituent records into actionable fundraising segments. Its mix of prospect discovery, CRM enrichment, and campaign analysis makes it a fit for organizations managing fundraising data in Salesforce, Virtuous, or Blackbaud NXT. The trade-off is a custom-priced subscription and, for Salesforce users, analysis at the individual rather than household level.

Key features

Third-party enrichment and fundraising best practices feed GivingDNA’s donor insights, while Constituent, Giving, and Mid/Major dashboards visualize donors, gifts, programs, and gift-officer activity. That breadth helps teams connect fundraising patterns to program and staff views, rather than treating wealth screening as a standalone task.

Opportunity Segments flag upgrade, sustainer, and lapse-risk opportunities and pair them with suggested strategies. Prospect ID adds wealth screening, cause-affinity information, and segmentation for upgrade-candidate communications. Fundraising expertise is combined with AI-driven models for segmentation and messaging, while CRM appends add demographic, psychographic, and giving-behavior data to records.

Direct Response Reporting analyzes past appeals and tracks current campaigns in real time, including demographic and psychographic breakdowns. Integrations with Salesforce, Virtuous, and Blackbaud NXT support custom fields and automatic weekly updates. Salesforce analysis is at the constituent level, not the household level, and its updates run each weekend; organizations relying on household views or more frequent changes should weigh that limitation.

Onboarding, monthly training, a user community, video-based knowledge resources, and access to a business analyst and fundraising coach give teams several routes to support. Confidential data transfers use SFTP, access is restricted to a controlled Data Team, and stored systems are encrypted. The service also describes physical access controls, video surveillance, and off-site backups, and says clients retain data ownership and can delete their data.

Pricing

GivingDNA Platform uses custom pricing. Fees are set through the applicable MSA or Task Order and its pricing and billing schedule; the subscription term is specified in the Task Order. That makes it important for buyers to confirm both the fee structure and commitment before choosing it. Wealth screening, affinity screening, prospect scoring, engagement signals, and CRM integration are supported, but there is no lower-priced public tier to compare against.

Platforms

GivingDNA is available through web and API platforms. Its CRM integrations cover Salesforce, Virtuous, and Blackbaud NXT.

Who it's for

GivingDNA suits fundraising teams that need donor enrichment and prospect segmentation alongside appeal reporting, especially those already using one of its supported CRMs. It is less compelling for teams that need household-level Salesforce analysis or cannot assess a custom-priced contract before engaging the vendor.

Pros and cons

Pros: Prospect identification, segmentation, enrichment, and campaign reporting sit in one fundraising workflow, helping teams move from identifying an opportunity to measuring appeals.
Pros: CRM support for custom fields and weekly automated updates can keep enriched data connected to existing fundraising systems.
Pros: Monthly training and access to a fundraising coach and business analyst offer continuing support beyond onboarding.
Cons: Salesforce analysis is individual-level and updates only on weekends, which may not suit household-centered workflows.
Cons: Custom pricing and Task Order terms require buyers to establish costs and subscription duration before they can judge fit.

Alternatives

Nonprofit Donor Prospecting Software is a useful category overview for comparing prospecting options. Choose Hatch if a freemium option matters: its free plan includes 50 enrichment profiles, five QuickSearches in the first month, one seat, and 50 Sir Hatch drafts per month. Choose DonorTrends for web-based fundraising reports, analysis, and advice. Insightful Philanthropy bases subscription pricing on contribution level and team size, rather than user seats or record counts. Windfall Wealth Screening is another API and web option focused on wealth screening, with pricing based on needs and a demo request. DonorAtlas is a paid web alternative. Blackbaud Financial Edge NXT offers custom-quote pricing based on organizational needs, with implementation, training, and ongoing support potentially included. Code-fi is another paid alternative. DonorScope is a freemium web option with a free plan.

Verdict

Choose GivingDNA if your fundraising team wants prospect discovery, data enrichment, segmentation, and campaign reporting connected to its CRM, and you can confirm that the contract terms fit. Its broad fundraising workflow is the main reason to shortlist it; custom pricing and Salesforce’s individual-level analysis are the main reasons to look elsewhere.

	Code-fi	GivingDNA
Free plan	No	No
Free trial	No	No
Paid from	—	—
Open source	No	No
Platforms	—	api, Web
Wealth screening	Yes	Yes
Prospect scoring	Yes	Yes
Data coverage	international	—
Affinity screening	—	Yes
Engagement signals	—	Yes
CRM integration	—	Yes

Code-fi vs GivingDNA

Code-fi

GivingDNA