Side by side
CLVTools vs RevenueCat
Both stand on customer lifetime value software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Choose CLVTools if you need an open-source R package for individual customer forecasts and non-contractual attrition modeling. Its model scope is centered on non-contractual settings and commonly aligned cohorts, so other use cases may call for a different approach.
Visit CLVTools
Choose RevenueCat if your app needs purchase and subscription management, configurable paywalls, or purchase analytics across platforms. Pro has no charge up to $2,500 in monthly tracked revenue; teams above that level should account for its 1% charge, while Growth Tools and Enterprise require pricing discussions.
Visit RevenueCatThe facts
| CLVTools | RevenueCat | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Yes |
| Runs on | Linux, Mac, Windows | Android, API, iPhone, Mac, Web |
| Lowest paid plan | Free or on request | Free or on request |
| Plans published | 1 | 3 |
| Maker | Not published | Not published |
| Website | github.com | revenuecat.com |
| On customer lifetime value software | #3 of 37 | #1 of 37 |
CLVTools: what it does well
- Implements four named probabilistic customer models.
- Predicts expected transactions and probability of being alive per customer.
- Supports configurable forecast horizons.
- Includes purchase and attrition correlation options.
- Supports predictive CLV, cohort analysis, and customer segmentation.
What to know first
- Building from source requires the external GSL C++ library.
- Its stated model use centers on non-contractual settings.
- Models are usually applied to cohorts that joined at the same time.
RevenueCat: what it does well
- Purchases SDK implements subscriptions and purchases across platforms.
- Remote paywalls and A/B tests support pricing experiments.
- Dashboard reporting covers more than 40 metrics.
- Real-time webhooks and daily normalized data deliveries are listed.
- Integrations include analytics, messaging, attribution, and billing tools.
What to know first
- Pro charges 1% of tracked revenue above $2,500 monthly tracked revenue.
- Growth Tools and Enterprise have no fixed listed price.
- Enterprise pricing and usage are custom and require contacting sales.
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