Side by side

Clio Grow vs Loi

Both stand on legal crm software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Clio Grow

Paid Web

Choose Clio Grow if your law firm wants client intake, lead follow-up, document generation, and client acquisition tools in a web product. Its AI intake and Clio Manage sync are useful reasons to consider it. Look elsewhere if you need a non-web platform or pricing you can review without requesting it.

Visit Clio Grow

Loi

Paid Web

Loi centralizes prospective-client intake and offers integrations with common communication and law-firm tools listed by the maker. Its beta status and per-user monthly charge are important considerations.

Visit Loi

The facts

	Clio Grow	Loi
Free plan	Not published	No
Open source	Not published	Not published
Runs on	Web	Web
Lowest paid plan	Free or on request	Beta: $15 a month
Plans published	1	1
Maker	Not published	Not published
Website	clio.com	loi.law
On legal crm software	#19 of 35	#29 of 35

Clio Grow: what it does well

AI can screen leads for fit and conflicts after hours.
Custom intake forms can be shared by website, email, or text.
Intake information can sync to Clio Manage when a lead becomes a client.
Templates can autofill documents and send them for e-signature.
Referral reporting can track referrals and ad spend.

What to know first

Available only on the web.
Pricing requires a request.
Included in Elite and Elite Work; add-on for Core and Signature.

Loi: what it does well

Combines calls, emails, and website inquiries.
Automatically prioritizes inquiries by best-fit clients.
Integrates with Twilio, Gmail, Outlook, OpenAI, and Clio.
Intake forms, email, and SMS are listed.
Client intake data is encrypted in transit and at rest.

What to know first

No free plan is listed.
The service is currently in beta.
Beta functionality may change or experience outages and errors.
Costs $15 a month per user.

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