Freedom251 › Legal CRM Software
Loi
What Loi is
Loi gives law firms a dedicated web inbox for capturing, organizing, and following up with prospective clients. Calls, emails, and website inquiries are brought together, and the inbox automatically prioritizes inquiries by best-fit clients. For inquiries that are not a fit, Loi describes an automated and helpful intake experience. The service integrates with Twilio, Gmail, Outlook, OpenAI, and Clio, and offers intake forms, email, and SMS. Loi describes its intended customers as client-first law firms, including small firms handling prospective-client intake. The Beta plan costs $15 a month per user, charged monthly in advance, and there is no free plan. The service is currently in beta, so its functionality may change or encounter outages and errors. Client intake data is encrypted in transit using TLS 1.2+ and at rest using AES-256; access is logged and periodically reviewed. Loi says it conducts annual penetration tests and continuous monitoring. Email support is available Monday–Friday, 9 a.m.–6 p.m. ET. After beta, Loi says it will use commercially reasonable efforts to maintain 99.5% monthly uptime, excluding scheduled maintenance and events beyond its reasonable control.
Who it suits
Loi suits law firms that want to collect and manage prospective-client inquiries in one inbox. Its stated audience includes client-first and small firms.
What it does well
- Combines calls, emails, and website inquiries.
- Automatically prioritizes inquiries by best-fit clients.
- Integrates with Twilio, Gmail, Outlook, OpenAI, and Clio.
- Intake forms, email, and SMS are listed.
- Client intake data is encrypted in transit and at rest.
What to know first
- No free plan is listed.
- The service is currently in beta.
- Beta functionality may change or experience outages and errors.
- Costs $15 a month per user.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Beta | $15 per month per user, charged monthly in advance · per user · beta pricing | $15 a month |
As loi.law lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Loi centralizes prospective-client intake and offers integrations with common communication and law-firm tools listed by the maker. Its beta status and per-user monthly charge are important considerations.
Facts from Loi's own pages
- Automated intake
- The site describes an automated, helpful experience for inquiries that are not a fit. · loi.law, 8 Oct 2026
- Beta status
- The service is currently offered as beta, and its functionality may change or experience outages and errors. · loi.law, 8 Oct 2026
- Breach notice
- Loi says it will notify users within 72 hours after confirming a breach affecting client intake data. · loi.law, 8 Oct 2026
- Intake sources
- The product brings calls, emails, and website inquiries into one inbox. · loi.law, 8 Oct 2026
- Integrations
- The service integrates with Twilio, Gmail, Outlook, OpenAI, and Clio. · loi.law, 8 Oct 2026
- Intended customers
- Loi describes its target audience as client-first law firms and discusses small firms managing prospective-client intake. · loi.law, 8 Oct 2026
- Prioritization
- The inbox automatically prioritizes inquiries by best-fit clients. · loi.law, 8 Oct 2026
- Privacy safeguards
- The privacy policy says Loi conducts annual penetration tests, continuously monitors, and does not sell or share personal information for third-party advertising as defined by the CPRA. · loi.law, 8 Oct 2026
- Purpose
- Loi provides law firms with a dedicated intake inbox to capture, organize, and follow up with prospective clients. · loi.law, 8 Oct 2026
- Security
- Client intake data is encrypted in transit using TLS 1.2+ and at rest using AES-256, and access is logged and periodically reviewed. · loi.law, 8 Oct 2026
- Support
- Email support is available Monday–Friday, 9 a.m.–6 p.m. ET at [email protected]. · loi.law, 8 Oct 2026
- Uptime target
- After beta, Loi says it will use commercially reasonable efforts to maintain 99.5% monthly uptime, excluding scheduled maintenance and events beyond its reasonable control. · loi.law, 8 Oct 2026
Where Loi stands on Freedom251
- Legal CRM Software#27 of 34