Loi gives law firms a dedicated web inbox for capturing, organizing, and following up with prospective clients. Calls, emails, and website inquiries are brought together, and the inbox automatically prioritizes inquiries by best-fit clients. For inquiries that are not a fit, Loi describes an automated and helpful intake experience. The service integrates with Twilio, Gmail, Outlook, OpenAI, and Clio, and offers intake forms, email, and SMS. Loi describes its intended customers as client-first law firms, including small firms handling prospective-client intake. The Beta plan costs 15.00 USD per month per user, charged monthly in advance, and there is no free plan. The service is currently in beta, so its functionality may change or encounter outages and errors. Client intake data is encrypted in transit using TLS 1.2+ and at rest using AES-256; access is logged and periodically reviewed. Loi says it conducts annual penetration tests and continuous monitoring. Email support is available Monday–Friday, 9 a.m.–6 p.m. ET. After beta, Loi says it will use commercially reasonable efforts to maintain 99.5% monthly uptime, excluding scheduled maintenance and events beyond its reasonable control.
Who it is for
Loi suits law firms that want to collect and manage prospective-client inquiries in one inbox. Its stated audience includes client-first and small firms.
What is good
- Combines calls, emails, and website inquiries.
- Automatically prioritizes inquiries by best-fit clients.
- Integrates with Twilio, Gmail, Outlook, OpenAI, and Clio.
- Intake forms, email, and SMS are listed.
- Client intake data is encrypted in transit and at rest.
What to know first
- No free plan is listed.
- The service is currently in beta.
- Beta functionality may change or experience outages and errors.
- Costs 15.00 USD per month per user.
Verdict
Loi centralizes prospective-client intake and offers integrations with common communication and law-firm tools listed by the maker. Its beta status and per-user monthly charge are important considerations.
Loi plans and pricing
All plansCompared on legal CRM software
- Free plan
- No
- Paid from
- $15/user/mo
- Intake forms
- Yes
- Email and SMS
- Yes
