Side by side
Brandfolder vs Ethos
Both stand on brand management software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid API
Brandfolder provides asset management basics plus plan-specific controls for analytics, security, automation and multi-team use. Prospective customers must contact Brandfolder for pricing and decide which plan capabilities they require.
Visit Brandfolder Free trial Web
Ethos brings brand files, guidelines, collaboration, and showroom publishing into a single web platform. Its tiers expand showrooms, users, asset limits, and white-label options, while the trial offers time to evaluate the workspace.
Visit EthosThe facts
| Brandfolder | Ethos | |
|---|---|---|
| Free plan | No | A free trial |
| Open source | Not published | Not published |
| Runs on | API | Web |
| Lowest paid plan | Free or on request | Starter (Influencers): $4 a month |
| Plans published | 2 | 10 |
| Maker | Brandfolder | Not published |
| Website | brandfolder.com | yourethos.io |
| On brand management software | #25 of 48 | #21 of 48 |
Brandfolder: what it does well
- Handles images, video, audio and 3D
- Includes metadata and tagging
- Provides approval workflows
- Offers version history and guest sharing
- API access is available
What to know first
- No free plan
- Pricing is available only on request
- Platform listing is API
Ethos: what it does well
- Interactive showrooms shareable as websites or PDFs
- AI copy and color-palette tools
- Smart search and anchor links
- More than 800 Google Fonts
- 30-day free trial
What to know first
- Starter plans limit users to one
- Starter asset limit is 5MB
- Web platform only
- Paid plans are monthly
Alternatives to Brandfolder Alternatives to Ethos The whole list