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Brand Intel vs Truescope

Both stand on social media listening software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Brand Intel

Free plan APIWeb

Choose Brand Intel if your team needs to monitor multiple kinds of sources and analyze sentiment, relevance, and emerging trends in dashboards. The Free plan is suited to a single user with one channel; teams needing more channels, users, projects, or calls must move to a paid plan.

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Truescope

Free plan Web

Truescope combines media monitoring, sentiment analysis, and configurable alert channels. The free option is available, while the listed paid tiers differ in user limits, coverage, and included support features.

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The facts

Brand IntelTruescope
Free planYesYes
Open sourceNoNot published
Runs onAPI, WebWeb
Lowest paid planIndividual: $39 per user a monthFree or on request
Plans published47
MakerNot publishedTruescope
Websitebrandintel.iotruescope.com
On social media listening software#1 of 86#4 of 86

Brand Intel: what it does well

  • Tracks terms across social, news, business filings, and legal sources.
  • Covers Twitter, Facebook, Instagram, and YouTube.
  • Customizable lexicons support multilingual sentiment and relevancy scoring.
  • Trend classifications can flag emerging topics.
  • Dashboards include treemaps, a geomap, and sentiment timelines.

What to know first

  • The Free plan is limited to one user, one channel, and one project.
  • The Free plan includes 30 monthly channel calls.
  • Individual costs $39 a month; Business costs $234 a month.

Truescope: what it does well

  • Monitors eight listed social networks.
  • Provides sentiment analysis at multiple levels in Essentials.
  • Alerts can be sent by email, Slack, or Teams.
  • Free plan includes Assistant and Analyst AI tier.
  • Enterprise includes a dedicated team.

What to know first

  • Pricing for paid options is available on request.
  • Campaign is listed for five users.
  • Broadcast and print is an add-on in Essentials.

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