Bitly vs Shortlink

Bitly

8.2 #1 in URL shorteners

About Bitly

Shortlink

7.5 #14 in URL shorteners

About Shortlink
BitlyShortlink
Free planYesYes
Free trialNoNo
Paid from$10/moFree
Open sourceNoNo
PlatformsAndroid, api, extension, iOS, Webapi
Free planYesYes
Paid from$10/mo—
Custom domainsYesYes
Analytics retention30 days (Core); 120 days (Growth); 1 year (Premium); 2 years (Enterprise)unlimited
API accessYesYes
Bulk link creationYesYes
Geo targetingYesYes

Both are listed in Best URL Shorteners. On Freedom251, Bitly scores higher on our published basis.