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Backly vs LinkSwapy

Both stand on link building software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Backly

Free trial Web

Choose Backly if you want niche-based backlink prospects with a tailored draft for each opportunity, and you are prepared to publish the posts yourself. Look elsewhere if you need automated posting or a service that guarantees SEO results.

Visit Backly

LinkSwapy

Free trial Web

Choose LinkSwapy if you need a central place to manage backlink partners, track link changes, and route lost links for recovery. The 14-day trial includes Growth-level features without a credit card. Teams seeking outreach automation should note that messages are prepared for the user to send and the listed email and messaging integrations remain roadmap items.

Visit LinkSwapy

The facts

BacklyLinkSwapy
Free planA free trialA free trial
Open sourceNot publishedNot published
Runs onWebWeb
Lowest paid planStarter: €9 a monthStarter: $49 a month
Plans published37
MakerNot publishedNot published
Websitebackly.iolinkswapy.com
On link building software#11 of 26#15 of 26

Backly: what it does well

  • Finds 5–8 opportunities and drafts per run.
  • Checks whether proposed links resolve.
  • Supports discovery across communities, forums and Q&A sites.
  • Lets users edit every draft before publishing.
  • Pro includes unlimited generations and early feature access.

What to know first

  • No free plan is available.
  • Users must copy and paste posts themselves.
  • Backly does not guarantee rankings or SEO results.

LinkSwapy: what it does well

  • Monitors link status, attributes, redirects, and timestamps.
  • Removed or nofollowed links enter a recovery queue with supplier contact.
  • Supports eight types of link deal.
  • CSV exports include status history and carry no export fee.
  • A 14-day Growth-level trial requires no credit card.

What to know first

  • No free plan is offered.
  • Starter includes one user and weekly monitoring.
  • Outreach messages must be copied and sent by the user.
  • Gmail, SMTP, and WhatsApp Business API integrations are roadmap items.

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