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Azure Application Insights vs Uptrace

Both stand on application performance monitoring. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Azure Application Insights

Free plan AndroidAPIiPhone+3

Application Insights offers telemetry collection, investigation, and usage analytics, with the first 5 GB per month per billing account free. Teams should account for ingestion caps, retention charges beyond 90 days, and regional endpoint requirements.

Visit Azure Application Insights

Uptrace

Free plan Open source APILinuxMac+3

Uptrace offers flexible analysis and deployment options for OpenTelemetry data, from a free Cloud plan to self-hosted editions. Consider the stated retention and encryption details when evaluating where to store telemetry.

Visit Uptrace

The facts

Azure Application InsightsUptrace
Free planYesYes
Open sourceNot publishedYes
Runs onAndroid, API, iPhone, Linux, Web, WindowsAPI, Linux, Mac, Self-hosted, Web, Windows
Lowest paid planFree or on requestStarter: $39 a month
Plans published16
MakerNot publishedNot published
Websiteazure.microsoft.comuptrace.dev
On application performance monitoring#3 of 37#1 of 37

Azure Application Insights: what it does well

  • Includes alerts, metrics, logs, and Grafana dashboards.
  • Usage analytics include funnels, flows, and cohorts.
  • Offers .NET profiling and a snapshot debugger.
  • First 5 GB per month per billing account are free.
  • Supports Microsoft Entra ID authentication.

What to know first

  • Global endpoint does not guarantee regional data residency.
  • Daily ingestion cap stops excess collection until the next UTC day.
  • Browser OpenTelemetry JavaScript is unsupported and not recommended.
  • Retention beyond 90 days is charged by retained data volume.

Uptrace: what it does well

  • Unifies traces, metrics, and logs.
  • Supports UQL and a PromQL-compatible metrics engine.
  • Offers cloud and self-hosted deployment options.
  • Free Cloud plan includes 50 GB per month.
  • Self-hosted deployments keep telemetry within customer infrastructure.

What to know first

  • Most live database data is not encrypted at rest.
  • Cloud data retention defaults to four weeks.
  • Starter costs $39 a month.
  • Cloud data centers and backups are in Germany and Finland.

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