Side by side
Amazon Marketing Cloud vs AppsFlyer Data Clean Room
Both stand on data clean room software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
AMC combines audience building, journey measurement, and signal analysis in a privacy-focused clean room. Eligibility and the aggregated nature of its outputs are important constraints to consider.
Visit Amazon Marketing Cloud
Free plan AndroidAPIiPhone+1
AppsFlyer Data Clean Room provides controlled matching and aggregated reporting, with cloud destinations and SQL query options. Teams should account for its input requirements and use DCR reports for Meta attribution data.
Visit AppsFlyer Data Clean RoomThe facts
| Amazon Marketing Cloud | AppsFlyer Data Clean Room | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | No | No |
| Runs on | API, Web | Android, API, iPhone, Web |
| Lowest paid plan | Free or on request | See the plans |
| Plans published | 3 | 4 |
| Maker | Not published | Not published |
| Website | advertising.amazon.com | appsflyer.com |
| On data clean room software | #2 of 21 | #1 of 21 |
Amazon Marketing Cloud: what it does well
- Builds audiences for sponsored, video, and display ads.
- Measures journeys across Amazon Ads channels and sites.
- Offers curated templates and Ads Agent assistance.
- Provides 25 months of ad traffic signals.
- Available at no cost to eligible advertisers.
What to know first
- Access is limited to eligible advertisers.
- Outputs are aggregated and anonymous.
- Advertiser-uploaded signals cannot be exported or accessed by Amazon.
AppsFlyer Data Clean Room: what it does well
- Collaborators receive aggregated reports, not raw data
- Owners can define roles and query rights
- Supports custom SQL queries with previews
- Offers BigQuery, Snowflake, S3, and Cloud Storage
What to know first
- Dynamic Query does not return Meta attribution data
- Matching requires a shared unique app-user identifier
- Warehouse tables require date and version columns
Alternatives to Amazon Marketing Cloud Alternatives to AppsFlyer Data Clean Room The whole list