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Adthena vs Market Defender

Both stand on paid search intelligence software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Adthena

Free trial APIWeb

Adthena brings competitor, brand-protection, and AI-search monitoring into one paid platform. Trial access differs by product, while several offerings require custom quotes or demos.

Visit Adthena

Market Defender

Paid Web
Visit Market Defender

The facts

AdthenaMarket Defender
Free planA free trialNot published
Open sourceNot publishedNot published
Runs onAPI, WebWeb
Lowest paid planAI Overview Insights: $350 a monthNot published
Plans published5None
MakerNot publishedNot published
Websiteadthena.comstickyeyes.com
On paid search intelligence software#4 of 10#8 of 10

Adthena: what it does well

  • Covers Google Ads and major AI search surfaces
  • Competitor tracking with change alerts
  • More than 14 years of modelling data
  • Looker Studio and Power BI integrations
  • Read-only, OAuth-secured MCP Server

What to know first

  • No free plan
  • Some products require personalized demos
  • Custom plans have no listed prices
  • AI Overview Insights costs 350.00 USD monthly

Market Defender: what it does well

    Alternatives to Adthena Alternatives to Market Defender The whole list