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AdsWizz Audio Marketplace vs Lucid

Both stand on podcast advertising platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

AdsWizz Audio Marketplace

Paid Web

Choose AdsWizz Audio Marketplace if you buy or sell streaming and podcast ad inventory and need access to multiple publishers, audience targeting, or publisher controls. Look elsewhere if you need a listed price before engaging with the company or a platform beyond web.

Visit AdsWizz Audio Marketplace

Lucid

Free plan Web

Lucid combines ad production, podcast matching, and campaign reporting, with separate options for podcast promotion and monetization. Keep the repeat-listener caveat and monetization eligibility threshold in mind when assessing results or fit.

Visit Lucid

The facts

AdsWizz Audio MarketplaceLucid
Free planNot publishedYes
Open sourceNot publishedNot published
Runs onWebWeb
Lowest paid planNot publishedPay as your ad is delivered: $5 a month
Plans publishedNone5
MakerNot publishedNot published
Websiteadswizz.comgetlucidpod.com
On podcast advertising platforms#17 of 23#4 of 23

AdsWizz Audio Marketplace: what it does well

  • Buy podcast inventory from multiple publishers in one deal.
  • Targets include geography, demographics, language, and time of day.
  • Includes publisher controls for frequency capping and ad sequencing.
  • AdsWizz states a reach of over 255 million monthly global unique listeners.
  • Offers contextual targeting by show, episode, or publication date.

What to know first

  • Pricing is available on request.
  • The product is listed for web.

Lucid: what it does well

  • Includes script, voice, and finished audio production.
  • Advertisers approve the 30-second ad before it runs.
  • Ranks eligible podcasts by audience, topic, and commercial fit.
  • Reports listens, clicks, delivery progress, and placements.
  • Always On promotion has no minimum download requirement.

What to know first

  • Listen totals may include repeat listeners.
  • Listen counts do not measure leads or sales.
  • Monetization applications require 1,000 monthly downloads on a supported host.
  • Monthly advertiser plans start at 97.00 USD.

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